Ecommerce replatforming that moves your store without losing a thing.
The fear with any platform move is the same: lost rankings, broken data, downtime that costs sales. We are a senior, platform-agnostic team. We help you choose the right destination, whether that is Shopify Plus, Adobe Commerce, BigCommerce, or headless, then carry catalog, customers, orders, content, and SEO equity over intact. Sixteen years in, with no junior bench and no handoffs.
A replatform is a moment of risk, so we treat it like one we have run before.
Most platform moves go wrong in predictable ways: redirects nobody mapped, a catalog that lands half-complete, a checkout that breaks under real traffic, rankings that quietly fall off a cliff. We run ecommerce replatforming as a staged, reconciled, rehearsed process, not a single nervous weekend. Because we build across every major platform, the destination we recommend is the one that fits your store, so the new build launches clean and keeps performing.
Credentials & recognition.
Adobe Solution Partner
Shopify Plus Partner
BigCommerce Elite Partner
Salesforce Partner
Klaviyo Partner
We're here to help you win, plain and simple.
Same senior team from kickoff to launch and beyond. We do not outsource, we do not disappear after go-live, and we do not hand you off.
Across every phase. Discovery, build, launch, and growth, the same senior team stays with you.
See more winsEvery piece of the move, from platform choice to a rehearsed go-live.
The same senior engineers handle the replatform end to end, on whichever platform the move lands you on. Every project is scoped to your store and your data, not a fixed package.
Lift-and-shift, or rebuild?
Once the destination platform is chosen, the next decision shapes the whole project: do we carry the store across roughly as-is, or rebuild it for the new stack. There is no universally right answer, only the one that fits your catalog, your timeline, and what the old store is costing you. Here is how the two compare, and when each one wins.
We carry your current store onto the new platform with as little change as possible: the same catalog structure, comparable templates, and the integrations re-pointed rather than rethought. It is the faster, cheaper path, and it gets you off an unsupported or expensive platform quickly. The trade is that it inherits the data model and the front-end debt you already have, so anything awkward today comes along for the ride. We still map every URL, preserve SEO equity, and reconcile the data, so the move itself stays clean even when the design does not change.
- You need off the current platform quickly
- The existing store mostly works for you
- Budget or timeline is the binding constraint
We rework the store for the new platform from the data model up: a cleaner catalog structure, a modern storefront tuned to how your customers actually shop, and integrations rebuilt to current standards instead of patched. It costs more time and budget up front, but it clears the debt a lift-and-shift would carry forward and sets the store up to grow. SEO equity, customers, and order history still come across intact, so the upside arrives without resetting what you have earned. It is the right call when the move is also the moment to fix what has been holding conversion back.
- The old store is dragging conversion down
- You are scaling and need room to grow
- Accumulated tech debt is slowing the team
Not sure which path fits? Our ecommerce consultancy weighs it with you before a single record moves.
Proof behind the partnership, not just a pitch.
A few of the stores our senior team has shipped, scaled, and stayed on to grow.
Europa Eyewear
A Shopify Plus wholesale storefront with SparkLayer B2B and a Mirakl marketplace for a global eyewear house.
QC Supply
An enterprise Magento B2B rebuild with GroupBy search and Microsoft Dynamics ERP for a high-SKU distributor.
US Camera Pro
A Magento store for a camera and optics retailer, with M2E marketplace sync across channels.
The replatform done right the first time, by the team that stays to grow it.
Platform moves go sideways for two reasons: the work gets handed to a junior team, or the agency disappears the moment the store is live and the problems start. We built IWD to do the opposite, on every major commerce platform, at the level where the real decisions get made.
De-risked from the first day
We replatform in stages with a parallel run, full data reconciliation, and a documented rollback plan, so launch is rehearsed instead of crossed fingers.
Your SEO equity comes with you
Mapped 301 redirects, preserved canonical tags and metadata, and migrated structured data mean the rankings and organic traffic you built do not reset when the new store goes live.
Platform-agnostic, senior engineering
We build on Shopify Plus, Adobe Commerce, BigCommerce, and headless, so the recommendation is the right destination for you, not the one stack we happen to sell.
We build, launch, then we stay
Most clients keep us on after the replatform for performance, features, and growth. The team that moved your store is the team that improves it.
A clear path from audit to a clean cutover.
Audit
We inventory your current store: catalog, customizations, integrations, content model, and the URLs driving traffic. You get a clear, plain-language picture of what moves and how.
Choose & plan
We recommend the destination platform on the facts, then build a phased roadmap with scope, timeline, a redirect map, and a data plan. You see exactly how everything carries over before any work starts.
Migrate
We rebuild on the new platform, transfer and reconcile data, run the store in parallel, and test every path under load, with weekly demos so there are no surprises at the end.
Launch & grow
A rehearsed, phased cutover with monitoring and a rollback plan, then post-launch tuning, conversion work, and roadmap support. We stay to make the numbers move.
What merchants ask before an ecommerce replatform.
Will replatforming hurt my search rankings?
Not when it is planned properly, and protecting your rankings is a core part of how we work. We map every old URL to its new destination with 301 redirects, preserve canonical tags and metadata, and migrate structured data. The goal is for organic traffic to hold steady through the move and improve afterward, because the new store is faster and cleaner.
Which platform should I replatform to?
That depends on your catalog, your team, and how you sell. We are platform-agnostic and build on Shopify Plus, Adobe Commerce, BigCommerce, and headless. Discovery comes first: we weigh your B2B needs, integrations, content model, and budget, then recommend the destination on the facts rather than steering you toward one stack.
What data carries over when you replatform?
Products, attributes, categories, media, and pricing rules; customer accounts, addresses, and full order history; CMS pages, blog content, and your URL and redirect structure; plus reconnected integrations for ERP, PIM, and fulfillment. We reconcile the data after transfer so nothing is silently dropped.
How do you replatform without downtime or lost revenue?
We run the new store in parallel with your existing one and rehearse the cutover before it happens. The actual switch is a phased, monitored event with a rollback plan in place, so customers keep shopping, orders keep flowing, and your team is not caught off guard.
Should we lift-and-shift or rebuild during a replatform?
A lift-and-shift carries your current store across as-is and is faster and cheaper, but it inherits old debt. A rebuild reworks the data model, theme, and integrations for the new platform and costs more up front, but it removes the debt and sets up growth. We help you weigh the two against your catalog, timeline, and budget before any work starts.
How do you scope and quote a replatforming project?
Every replatform is scoped to your store: catalog size, the number of storefronts, custom functionality, integrations, and the data involved. You get a firm, itemized quote on the first call, with no long sales cycle, so you know exactly what you are committing to before any work begins.
Replatform without losing what you built.
Tell us where your store is today and where it needs to go. We will come back within one business day with a real plan, a real timeline, and a real number. No long sales cycle, no pressure to commit before you know the cost.
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