Magento & Adobe Commerce B2B

Magento B2B commerce, built the way your buyers actually order.

Selling to businesses is not selling to shoppers, and a consumer-grade store quietly costs you every time a procurement team cannot self-serve, a contract price lives in a rep's inbox, or an order gets rekeyed by hand. We are a senior Magento B2B agency that builds company accounts, quote-to-cart, custom catalogs, contract pricing, and requisition lists, wired into the ERP that runs your business. Sixteen years in, with no junior bench and no handoffs.

Trusted by 300+ brands
RolexIntelYETIPenn StatePurdue UniversityAsicsSiemensMarucci
Why brands come to us

When wholesale revenue outgrows a storefront built for shoppers.

B2B breaks in predictable ways: pricing scattered across email, orders typed in twice, buyers who cannot see their own contract terms, and a catalog that shows everyone the same thing. We are the Magento B2B agency manufacturers and distributors call when the workarounds stop scaling and the store has to sell to businesses properly. As a working Magento agency with deep Magento development services, we pair senior engineering with B2B commerce strategy, so the build ships and the orders follow.

16+ yrs
Building Magento B2B, since 2009
300+
Brands shipped worldwide
$10B+
In client GMV powered
94%
Client retention after launch
Partnerships · Reviews · Awards

Credentials & recognition.

Client-first approach

We're here to help you win, plain and simple.

Same senior team from kickoff to launch and beyond. We do not outsource, we do not disappear after go-live, and we do not hand you off.

Client TestimonialWatch their story
Client TestimonialWatch their story
94%
Client retention

Across every phase. Discovery, build, launch, and growth, the same senior team stays with you.

See more wins
What our Magento B2B team builds

The full B2B feature set, from company accounts to ERP-connected pricing.

Whatever your buyers need, the same senior engineers handle it end to end. Every Magento B2B development engagement is scoped to how your business sells, not a fixed package.

/01Company accounts & buyer rolesMulti-buyer company accounts with role-based permissions, spending limits, and approval workflows, so your largest accounts can run their own org structure and procurement chain without calling a rep.B2B ecommerce agency/02Quote-to-cart & negotiated quotesA digital request-for-quote flow where buyers build a cart, submit it for pricing, and negotiate inline. The agreed quote converts straight to an order, so nobody rekeys it into a spreadsheet.Adobe Commerce B2B/03Custom catalogsOne-off assortments for the accounts that need their own products, branding, and terms. Each buyer sees exactly the catalog you have agreed to sell them, and nothing you have not.Adobe Commerce development/04Shared catalogsAssign catalogs and price lists to whole customer groups at once, with full price overrides per group. The native foundation for serving distributors, dealers, and key accounts at scale.Adobe Commerce agency/05Contract & tiered pricingVolume tiers, customer-group rates, and negotiated contract prices that follow each buyer through catalog, cart, and checkout. Sourced live from your ERP, never maintained as a duplicate price table.Magento integrations/06Requisition lists & quick orderSaved requisition lists, quick order by SKU, and CSV upload for hundred-line orders, so the repeat purchasing that drives most wholesale revenue takes seconds instead of a phone call.Magento web design/07ERP & NetSuite syncTwo-way sync between Magento and NetSuite, SAP, or your ERP so inventory, contract pricing, orders, and customer hierarchies stay accurate across every system, with no manual reconciliation.Adobe Commerce integrations/08Punchout & EDI connectivityConnect to your buyers' procurement platforms with punchout catalogs and EDI order flows, so the customers who purchase through Ariba or Coupa can transact without leaving their own system.Adobe Commerce consulting/09B2B portal UX & PO checkoutA consumer-grade self-service portal: order tracking, invoice access, reorder, and a purchase order checkout with credit-limit enforcement read live from your ERP's accounts-receivable data.Magento agency
Which platform fits

Magento Open Source B2B or Adobe Commerce B2B, chosen on fit.

The biggest decision in any Magento B2B build is whether to stay on Magento Open Source with a B2B extension stack or upgrade to Adobe Commerce for the native B2B module. The capability gap is real, and so is the cost gap. Here is how we frame that decision with B2B brands at every catalog and revenue size, before recommending a path through our Adobe Commerce B2B practice.

/Open Source + extensionsMagento Open Source B2BA lean foundation that leans on native customer groups plus two to four commercial B2B extensions and custom modules where they fall short. Company accounts, quoting, and requisition lists come from vendors such as Aheadworks, Amasty, or Magenest, chosen on the buyer-hierarchy depth you need. Lower licensing, more moving parts to integrate and maintain.Best for leaner wholesale operations willing to manage an extension stack.
/Adobe Commerce nativeAdobe Commerce B2BThe native B2B module ships company accounts with hierarchies and roles, shared catalogs with full price overrides, a built-in quote-to-order workflow, and multi-list requisitions out of the box. One source of truth instead of a stack to maintain, with the headroom for complex hierarchies and ERP-tight workflows. Higher licensing, lower integration effort.Best for Magento enterprise B2B brands with complex hierarchies and ERP-driven pricing.
ERP integration is non-negotiable

Magento B2B without ERP sync is a glorified order form.

Pricing, inventory, customer hierarchies, and credit data have to be sourced from your ERP, not maintained in two places that drift apart. We own the integration end to end through our Magento NetSuite connector or custom builds for SAP S/4HANA, Microsoft Dynamics 365, Sage, Acumatica, and Epicor. Real-world Magento B2B builds have shipped a higher 90-day reorder rate after requisition lists, sharply shorter quote-to-order cycle time after self-serve quoting replaced rep-by-phone, and reclaimed rep hours redeployed from order entry to account growth. See how the connectors work across our Adobe Commerce integrations and Magento integrations practices.

Editions, compared

Magento Open Source B2B with extensions, or Adobe Commerce B2B with native company accounts.

The two editions reach the same wholesale features by very different routes. Open Source assembles company accounts, quote-to-cart, and shared catalogs from commercial extensions and custom modules. Adobe Commerce ships them as one native B2B module. The right call depends on how deep your buyer hierarchies run and how tightly pricing has to tie to your ERP.

Magento Open Source B2B + extensions

The free, self-hosted edition extended into wholesale with native customer groups plus two to four commercial B2B extensions. Company accounts, negotiated quotes, and requisition lists come from vendors like Aheadworks, Amasty, or Magenest, and we write the custom modules that close the gap. Tiered and contract pricing is sourced live from your ERP rather than maintained as a duplicate price table, and shared catalogs are handled through customer-group price lists. You trade the Adobe Commerce license fee for an extension stack our team integrates and maintains, which keeps a leaner wholesale operation in full control of its hosting, its roadmap, and its costs.

Best when
  • You want company accounts and quote-to-cart without an annual license
  • Buyer hierarchies are straightforward and catalogs stay manageable
  • Custom B2B logic and ERP sync matter more than out-of-the-box breadth
Adobe Commerce B2B (native company accounts)

The licensed enterprise edition with the B2B module built in. Company accounts arrive with full hierarchies, buyer roles, spending limits, and approval chains as a single source of truth, not a stack to reconcile. Shared catalogs assign assortments and price overrides to entire customer groups at once, negotiable quotes convert straight to orders, and multi-list requisitions and purchase-order checkout with credit limits ship out of the box. Tiered and contract pricing flow through every group, and the native data model takes ERP-tight workflows and complex hierarchies in stride. You pay more in licensing and recover it in lower integration effort and the headroom to scale your largest accounts.

Best when
  • You need native company accounts, hierarchies, and shared catalogs
  • Pricing is ERP-driven and credit-limit enforcement is required
  • Quote-to-order and requisition workflows must work day one

Not sure which fits your buyers? Our Magento B2B audit maps your hierarchies and ERP profile, then recommends the edition that fits your numbers, not our margins.

Why IWD

The B2B magento agency that configures the platform, then stays for the growth.

Most B2B builds go sideways for one of two reasons: a team that does not really know the platform bolts on extensions until it breaks, or the agency disappears once the store goes live. We built IWD to do the opposite, and to treat your ERP as part of the store, not an afterthought.

  • We have shipped every B2B path

    Native Adobe Commerce B2B and Magento Open Source plus an extension stack, both wired to an ERP. We recommend the fit, not the platform that pays us more, because we have built and supported each one.

  • ERP integration is our home turf

    Pricing, inventory, and credit data belong in your ERP. We own that integration end to end through our own Magento NetSuite connector and custom builds for SAP, Dynamics, Sage, Acumatica, and Epicor.

  • Sixteen years of wholesale commerce

    We have built company accounts, quote-to-cart, and contract-priced catalogs for manufacturers, distributors, and high-SKU wholesalers across North America and Europe since 2009.

  • A senior, in-house team that stays

    Your B2B build is written by dedicated Magento engineers, not outsourced freelancers, and most clients keep us on afterward for pricing logic, new buyer workflows, and ERP changes.

How we work

A clear path from sales process to shipped B2B store.

01

Map

We document how your business actually sells: buyer types, customer hierarchies, pricing rules, approval chains, and the systems your orders flow through. The B2B model on paper is rarely the one in the data.

02

Architect

A phased plan with scope and timeline, plus a clear recommendation on Magento Open Source versus Adobe Commerce. You see how every B2B feature maps to your sales process before any code is written.

03

Build

Two-week sprints with weekly demos. The same senior engineers configure company accounts, catalogs, and pricing, build the custom pieces, and wire up your ERP, all to Adobe coding standards.

04

Optimize

After launch we tune the buyer experience, add requisition and reorder workflows, and extend pricing logic as your account base grows. We stay to move reorder rate, order cycle time, and AOV.

Questions, answered

What merchants ask before they hire a Magento B2B agency.

The questions we hear most before a B2B build starts. If yours isn't here, just ask.

What does a Magento B2B agency actually do?

A Magento B2B agency handles wholesale commerce end to end: configuring company accounts and buyer roles, building shared and custom catalogs, wiring up contract and tiered pricing, adding quote-to-cart and requisition workflows, and integrating your ERP so pricing and inventory stay accurate. We do the platform configuration the native module supports and the custom engineering it does not, then stay on to extend it as your account base grows.

Should we run Magento B2B on Magento Open Source or Adobe Commerce?

It depends on catalog size, buyer-hierarchy complexity, and how tightly your workflows tie to an ERP. Magento Open Source with B2B extensions fits leaner wholesale operations willing to manage an extension stack. Adobe Commerce ships a native B2B module with company hierarchies, shared catalogs, negotiable quotes, and requisition lists as a single source of truth, which suits larger and more complex B2B brands. We have talked teams into both and out of both based on fit, and we map your hierarchies and integration profile before recommending a path.

Why is ERP integration so important for Magento B2B?

Magento B2B without ERP sync is a glorified order form. Contract pricing, inventory, customer hierarchies, and credit data have to be sourced from your ERP, not maintained in two places that quietly drift apart. We own the integration end to end through our Magento NetSuite connector or custom builds for SAP, Microsoft Dynamics, Sage, Acumatica, and Epicor, so the storefront and the back office finally agree.

Can Magento B2B support a hybrid B2B and B2C store?

Yes, and it is one of Magento's core strengths. We regularly build hybrid storefronts where retail customers see standard pricing and checkout while authenticated B2B accounts see custom catalogs, negotiated pricing, and purchase order options from the same back end. Running both channels from one instance cuts the overhead of maintaining separate stores.

What is the Magento B2B module and what does it include?

The Magento B2B module is the native Adobe Commerce feature set for wholesale: company accounts with role-based permissions, shared catalogs with customer-group pricing, negotiable quotes, purchase order workflows, requisition lists, and payment on account with credit limits. We have implemented it for manufacturers and distributors across North America and Europe, and we extend it with custom logic where a business outgrows the defaults.

Can you upgrade our store from Magento Open Source to Adobe Commerce B2B?

Yes. We specialize in moving merchants from Magento Open Source to Adobe Commerce, which unlocks the native B2B module with shared catalogs, quoting, and company credit features. Our migration team carries customer accounts, pricing tiers, order history, and SEO equity across with full 301 redirect mapping, staged behind a parallel testing environment before cutover.

What ERP and procurement systems do you connect to Magento B2B?

We integrate Magento B2B with NetSuite, SAP S/4HANA and ECC, Microsoft Dynamics 365, Oracle, Sage, Acumatica, Epicor, and proprietary legacy ERPs. Our own Magento NetSuite connector provides two-way sync for inventory, pricing, orders, and accounts. For buyers who purchase through procurement platforms, we also build punchout catalogs and EDI order flows so they can transact without leaving Ariba or Coupa.

How do you scope and quote a Magento B2B project?

Every engagement is scoped to how your business sells: the number of company accounts, how your pricing works, the integrations involved, and whether you are configuring, extending, or replatforming. You get a firm, itemized quote on the first call, with no long sales cycle, so you know exactly what you are committing to before anything begins.

Let's build

Build the Magento B2B store your accounts have been waiting for.

Tell us how your business sells and where the store gets in the way. We will come back within one business day with a real plan, a real timeline, and a real number.

15-minute assessmentNo obligationReply within 1 business day