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Established 2008
16 years of experience·Austin · Barcelona · São Paulo · Warsaw
ATXBCNGRUWAW

Meet the team
that actually
gets it done.

↓ Scroll to meet the team
Life at IWDhover to pause · click to expand
The IWD Family

The A Players.

No outsourcing, no junior bench. Senior strategists, engineers, and designers with an average tenure of 8 years. The people you meet on day one are the ones who build your project.

Our Mascots

Track record

What makes us different.

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Independent since 2008
17yrs
Empowering clients to sell online
GMV through IWD builds
$10B+
Revenue empowered
B2B and DTC, worldwide
300+
eCommerce brands ignited
Adobe · Shopify · BC · SF
100+
Industry certifications
Partnerships · Reviews · Awards

Credentials & recognition

Partnerships
Customer reviews
Industry awards
  • CSSDA Best Innovation
  • CSSDA Special Design Kudos
  • CSSDA Best UI Design
  • CSSDA Best UX Design
  • CSSDA Best UX Design
Client-first approach

We're here to help you win, plain and simple.

We work hard, we stay honest, and we're in it for the long haul. When you work with us you're not just getting a vendor. You're getting a partner.

Client TestimonialWatch their story
Client TestimonialWatch their story
94%
Client retention over the last 5 years
Selected outcomes

Penn State University

Higher Education
+36%
Engagement
+67%
Site Speed

Runners Athletics

Sports & Outdoors
+240%
Revenue
+180%
AOV

Berkey Creamery

DTC · Food
+70%
Conv. Rate
+56%
Revenue
All case studies

Trusted by 300+ brands

How we work

Four phases.
No surprises.

Same senior team from kickoff to launch and beyond. Weekly demos, transparent timelines, and a shared backlog you can see at any time.

  1. 01

    Discover

    Stakeholder workshops, technical audit, competitor benchmarks. We map current-state pain to a clear definition of done.

    Audit · Architecture brief · KPIs
  2. 02

    Strategy

    Phased roadmap, scope, and budget. Replatform, headless, or custom build, we recommend the path that delivers value fastest.

    Roadmap · Wireframes · Scope
  3. 03

    Build

    Two-week sprints, weekly demos, dedicated Slack channel. You meet the same senior engineers, PM, and designer every week.

    Code · QA · Launch
  4. 04

    Grow

    Post-launch CRO, SEO, and performance optimization. We don't walk away. We stay to make the numbers move.

    Experiments · Reporting · Ongoing wins
Industries we serve

Built for brands that actually sell.

We've shipped commerce for global manufacturers, DTC favorites, university creameries, and B2B distributors. Wherever the catalog gets complicated, we feel right at home.

In the trenches since '08

Experience that works in the real world.

Complex integrations. Custom commerce. Streamlining operations that actually move the business. We bring experience that converts.

Certified on
Adobe · Shopify+ · BigCommerce · Salesforce · WooCommerce · Magento OS
What we do
FAQ

Questions clients actually ask.

The pre-sale ones we hear most often. If yours isn't here, just ask. Real answers, no sales boilerplate.

What kinds of projects do you take on?
Replatforms, custom builds, headless/composable rollouts, B2B portals, NetSuite and ERP integrations, performance work, CRO, and ongoing development retainers. Mostly Shopify Plus and Adobe Commerce, with Salesforce Commerce Cloud and BigCommerce where they fit.
How long does a typical project take?
Audits and roadmaps land in 2 to 3 weeks. Mid-sized builds and replatforms run 3 to 6 months. Enterprise B2B and headless engagements typically run 6 to 12 months. We give you a real timeline in week one, not a sales pitch.
Who will actually work on my project?
The same senior people you meet on day one. No outsourcing, no junior bench. You get a dedicated PM, lead engineer, and account manager who stay with your account from kickoff through launch and into the optimization phase.
Where is the team based?
Austin, Texas. Barcelona, Spain. São Paulo, Brazil. Warsaw, Poland. We staff each engagement with the right people across our four offices so we cover working hours that overlap with yours.
Do you offer ongoing support after launch?
Yes. About 80% of our clients stay on a monthly support and growth retainer after launch. Post-launch CRO, SEO, performance, and feature work all happen with the same team that built the site.
What's your engagement model?
Three flavors: fixed-scope project for clear builds, retainer for ongoing growth and support, and an embedded team for clients who need senior in-house capacity without the hiring overhead.
What does it cost?
Every project is scoped to what you need: platform, integrations, catalog size, and the work involved. You get a firm, itemized quote on the first call, with no long sales cycle, so you know exactly what you are committing to before anything starts.
How do you measure success?
Real revenue metrics: conversion rate, AOV, GMV, time-to-checkout, and CLS for performance work. We commit to a baseline in week one and report against it monthly. If we're not moving the numbers, we tell you first.
Let's work together

Tell us about your project.

We respond within one business day. No sales gauntlet, just a senior strategist who has done this before.

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