Magento speed optimization for stores that Luma left behind.
If your store still runs Luma, it is failing Core Web Vitals by design: render-blocking RequireJS, megabytes of unused JavaScript and CSS, and mobile scores no image plugin can rescue. We are Adobe-certified Magento engineers who cut the theme weight at the source, from a tuned Luma front-end to a Hyva rebuild, with TTFB, full-page cache, Redis, and CDN handled underneath. We prove every gain against Core Web Vitals and make sure it holds.
When the store is slow, you are paying for it on every page load.
Most teams call us with the same symptoms: a high time to first byte, a failing Core Web Vitals report, a checkout that stalls on mobile, and a front-end carrying years of stacked scripts. A slow Magento store quietly taxes conversion, ad spend, and search rankings at the same time. We replace the guesswork with measurement, fix the layers that actually move the numbers, from full-page cache and Redis to images and the theme, and verify the result against real Core Web Vitals. If you want the full diagnosis first, start with a Magento code audit, and when the fixes are worth doing, our Magento development services can carry them.
Credentials & recognition.
Adobe Solution Partner
Shopify Plus Partner
BigCommerce Elite Partner
Salesforce Partner
Klaviyo Partner
We're here to help you win, plain and simple.
Same senior team from kickoff to launch and beyond. We do not outsource, we do not disappear after go-live, and we do not hand you off.
Across every phase. Discovery, build, launch, and growth, the same senior team stays with you.
See more winsNine layers of speed, tuned by the engineers who could also rebuild them.
We do not install a single optimization extension and call it done. Senior engineers work through every layer that decides how fast the store feels, from the first byte the server ships to the last script the browser runs, then prove each gain against Core Web Vitals.
Hyva or a custom theme? The front-end you choose decides how fast the page draws.
When the back end is tuned and the front-end is still the ceiling, the next decision is the theme itself. A Hyva theme rebuilds the storefront on a lean, modern stack with almost no legacy JavaScript. A custom theme keeps your existing design system and optimizes it in place. Both can pass Core Web Vitals. Here is how each one shapes the speed work.
Hyva replaces the default Luma front-end and its heavy Knockout and RequireJS payload with a lean stack built on Alpine.js and Tailwind CSS. The result is a fraction of the JavaScript on the page, far less render-blocking work, and a storefront that draws fast on a real phone without a long list of front-end patches. For most stores that are fighting LCP and INP because of front-end weight, Hyva is the cleanest path to passing Core Web Vitals, and it gives every future page a fast baseline instead of one more thing to optimize. The trade is a front-end rebuild: the theme is re-implemented, and front-end extensions need Hyva-compatible versions or a compatibility layer. We scope that work and size the payback before you commit, so the move is a measured decision rather than a leap.
- The front-end JavaScript payload is the bottleneck
- You are open to a storefront rebuild for a fast baseline
- You want Core Web Vitals headroom that lasts as you grow
A custom theme keeps the storefront you already have and makes it fast in place. We trim and defer the JavaScript, split bundles so the browser loads only what each page needs, cut render-blocking CSS, ship next-gen images, and remove the third-party scripts that quietly tax every load. It is the right fit when the design is dialed in, the brand experience is hard-won, and a rebuild is not on the table this quarter. You keep full control of the look and the existing integrations, and you avoid the cost of re-implementing the front-end. The trade is a lower ceiling: a heavily customized Luma theme can be optimized a long way, but it will rarely match the lean baseline a Hyva build starts from, so the work is more about disciplined tuning than a clean reset.
- The current design and brand experience must stay
- A full front-end rebuild is out of scope right now
- Back-end and asset fixes can get you to passing thresholds
Weighing a move to a lean front-end? See how we plan, build, and migrate it with Hyva theme development.
Proof behind the partnership, not just a pitch.
A few of the stores our senior team has shipped, scaled, and stayed on to grow.
Inyo Pools
A Hyva-themed Adobe Commerce storefront for a high-traffic pool and spa parts retailer.
US Camera Pro
A Magento store for a camera and optics retailer, with M2E marketplace sync across channels.
QC Supply
An enterprise Magento B2B rebuild with GroupBy search and Microsoft Dynamics ERP for a high-SKU distributor.
A faster store from a team that has to stand behind the numbers.
Speed work is only worth it if the gains are real and they last. We are not a vendor that bolts on a cache plugin and disappears. We are senior engineers who tune, build, and run Magento stores every day, so the fixes come from people who know what actually moves Core Web Vitals.
Adobe-certified engineers, not a plugin
The people tuning your store are Adobe-certified Magento engineers who ship and scale Magento for a living. Speed comes from fixing root causes in the stack, not from installing one more optimization extension and hoping.
Core Web Vitals are the scoreboard
We measure with field data and lab data, fix the front-end and back-end causes behind LCP, INP, and CLS, then re-measure. You get passing thresholds and the conversion lift a faster store earns, not a one-time score that drifts.
Every layer, from TTFB to the front-end
Cache, Redis, the database, Elasticsearch, the CDN, images, JavaScript, CSS, and the theme all decide how fast the store feels. We work the whole stack, so we fix the real bottleneck instead of the easy one.
Gains that hold after we leave
We document what we changed and set up monitoring so a future deploy or a heavy extension cannot silently undo the work. The store stays fast, and you own the report and the plan with no lock-in.
From a baseline to passing Core Web Vitals, in two to four weeks.
Measure
We baseline the store with field and lab data, profile server response and the front-end, and pinpoint the slow queries, cache misses, and heavy scripts that decide how the page actually feels.
Fix the back end
We tune Varnish full-page cache, configure Redis for cache and sessions, fix indexing, tune Elasticsearch and MySQL, and push static and media to a CDN, so the server ships the first byte fast and stays fast at scale.
Fix the front end
We optimize images, defer and split JavaScript, cut render-blocking CSS, and, where the theme is the ceiling, move to Hyva, so the page draws quickly and stays interactive on a real phone.
Verify & protect
We re-measure against Core Web Vitals to prove the gains, then set up monitoring and document the changes so the speed holds through future releases instead of decaying release after release.
What merchants ask before a Magento speed optimization engagement.
The questions we hear most before the performance work starts. If yours isn't here, just ask.
What does Magento speed optimization involve?
It is a senior performance engagement that targets every layer that decides how fast your store feels: server response and TTFB, full-page cache with Varnish, Redis for cache and sessions, image and JS/CSS delivery, the front-end theme, a CDN, and Elasticsearch and MySQL tuning. We measure the store, fix the real bottlenecks, and verify the gains against Core Web Vitals.
Will this fix my Core Web Vitals?
That is the goal. We treat Largest Contentful Paint, Interaction to Next Paint, and Cumulative Layout Shift as the scoreboard, not vanity scores. We work both field data and lab data, fix the front-end and back-end causes behind each metric, and re-measure so you can see passing thresholds and the conversion lift that follows a faster store.
How do you reduce Magento TTFB and server response time?
We profile what the server is doing before the first byte ships: full-page cache hit rate, Varnish and Redis configuration, slow database queries, heavy modules running on every request, and uncached blocks. Then we cut the work that does not need to happen on every page load, push static and media to a CDN, and tune the stack so the origin ships the first byte fast and stays fast under load.
Do I need a Hyva theme to make Magento fast?
Not always. Many stores get most of the win from full-page cache, Redis, image, and back-end work on the theme they already run. But the default Luma front-end ships a heavy JavaScript and CSS payload, and when the front-end is the ceiling we will recommend a Hyva theme, with an honest read on the cost and the payback before you commit a dollar.
How do full-page cache, Redis, and a CDN improve speed?
Full-page cache with Varnish serves whole pages without rebuilding them on every request, so the origin does far less work. Redis handles the cache backend and sessions so lookups stay fast as traffic grows. A CDN pushes static files and media to the edge, close to the shopper, which cuts latency and load time. Tuned together, they lift cache hit rate and drop both TTFB and time to load.
How fast will we see results, and is the work permanent?
Most engagements deliver measurable speed gains inside two to four weeks, with the highest-impact cache and back-end fixes landing first. The gains last because we fix root causes and document what we changed, and because we set up monitoring so a future deploy or a heavy extension cannot quietly undo the work.
Find out how fast your Magento store could really be.
Tell us where the store feels slow and what your Core Web Vitals look like today. We will come back within one business day with how we would speed it up, a real timeline, and a real scope.