Ecommerce consulting that turns a stalled store into a clear plan.
You are spending on platforms, agencies, and ads, and the store still is not moving the way it should. We are a senior ecommerce consulting partner that audits what you have, settles the platform and architecture decisions, and hands you a roadmap tied to revenue. Sixteen years across Shopify, Adobe Commerce, BigCommerce, and headless, with no junior bench and advice that connects to the people who can build it.
When the store is busy but the growth has quietly stalled.
The hardest problems in ecommerce are rarely a single bug. They are a stack nobody owns, a checkout that leaks, a platform decision that keeps getting deferred, and a roadmap shaped by whoever shouted loudest. We are the ecommerce consulting partner brands call when they need a senior, outside read on what to fix first, free of any one platform's agenda. The advisory pairs directly with our ecommerce development, so the plan does not stop at a slide.
Credentials & recognition.
Adobe Solution Partner
Shopify Plus Partner
BigCommerce Elite Partner
Salesforce Partner
Klaviyo Partner
We're here to help you win, plain and simple.
Same senior team from kickoff to launch and beyond. We do not outsource, we do not disappear after go-live, and we do not hand you off.
Across every phase. Discovery, build, launch, and growth, the same senior team stays with you.
See more winsSenior advisory across platform, architecture, conversion, and growth.
Bring us one decision or the whole picture. Either way the same senior team carries it, and every engagement is scoped to your store rather than a fixed package.
Strategy only, or strategy plus build? The call we help you get right.
Some teams need a senior outside read and nothing more. Others need that read and the team to act on it. As a consulting partner that also builds, we can do either, and we are honest about which one your store actually needs.
A fixed-scope audit and roadmap. We diagnose the platform, stack, and funnel, settle the open decisions, and hand your team a prioritized plan they can run with confidence. You keep full ownership of delivery.
- You have a capable in-house or partner build team
- You need direction, not delivery
- You want a neutral second opinion on a big call
The same senior consultants stay on to execute the roadmap they wrote. Strategy and delivery sit under one team, so the trade-offs survive the handoff and the plan reaches production intact.
- You want one team accountable end to end
- The roadmap includes a replatform or rebuild
- You do not have senior build capacity in-house
Most brands start advisory and move into ecommerce development once the plan is set.
Proof behind the partnership, not just a pitch.
A few of the stores our senior team has shipped, scaled, and stayed on to grow.

Penn State
A multi-store Adobe Commerce build for Penn State Extension, serving learners across 67 counties.

BinMaster
An Adobe Commerce rebuild for a global level-measurement manufacturer, with a modernized storefront and integrations.

Europa Eyewear
A Shopify Plus wholesale storefront with SparkLayer B2B and a Mirakl marketplace for a global eyewear house.
Advice from the people who can also build it.
Most ecommerce consulting firms fail one of two ways: the advice comes from someone who has never shipped, or the deck lands and there is no one to act on it. We built IWD to close both gaps.
Consultants who have shipped the work
Our advisors are senior engineers and strategists, not career slide-makers. The advice holds up because the same people have built and scaled the stores behind it.
Senior team, no junior bench
You work with the people who do the thinking. We do not route your roadmap to an analyst and reappear at the readout.
Sixteen years across platforms
We have advised and built on Shopify, Adobe Commerce, BigCommerce, and headless across high-volume DTC, B2B, and complex multi-store brands since 2008.
Advice that connects to execution
When the plan is set, the same team can build it. You are not handed a deck and left to find someone who can act on it.
A clear path from audit to measurable results.
Audit
We review your platform, stack, analytics, and roadmap to map where revenue leaks and where the real upside sits.
Diagnose
We separate the noise from the constraints, the few issues holding back growth, and frame the decisions that actually matter.
Roadmap
A phased plan with scope, sequence, and trade-offs spelled out, so you know what to do first and why it comes first.
Execute
We stay in for the build, or hand off a plan your team can run. Either way the strategy connects to shipped work.
What brands ask before hiring an ecommerce consultancy.
The questions we hear most before a partnership starts. If yours isn't here, just ask.
What does ecommerce consulting actually do?
Strategy and decisions, independent of any single platform. We audit your store, stack, and analytics, then advise on platform selection, architecture, scaling, conversion, and the roadmap. The output is a prioritized plan tied to revenue, with the trade-offs made explicit before you spend a dollar building.
Are you tied to one ecommerce platform?
No. That independence is the point of ecommerce consulting. We have shipped on Shopify, Adobe Commerce, BigCommerce, and headless, so the platform recommendation comes from your catalog, margins, and roadmap rather than the one stack we happen to sell. The call is made on evidence, not a sales pitch.
How is consulting different from your ecommerce development?
Consulting is the thinking: where the store is stuck, what to build next, and which platform decisions to make. Our ecommerce development is the build itself. Most brands need both, and they get the same senior team across the strategy and the execution, so nothing is lost in the handoff.
Can you advise on whether and where we should replatform?
Yes. Replatform planning is core to what we do. We pressure-test rebuild versus replatform, and one platform versus another, against your real numbers, traffic, catalog, and checkout needs, then phase the move so you do not lose organic traffic or trust along the way.
What does ecommerce consulting cost?
Every engagement is scoped to your store and your goals, the size of the audit, the depth of the roadmap, and whether we stay on to execute. You get a firm, itemized quote on the first call, with no long sales cycle, so you know exactly what you are committing to before anything begins.
Can you embed with our team between projects?
Yes. Alongside fixed-scope audits and roadmaps, we offer team augmentation where a senior consultant steers your roadmap, vendors, and platform decisions as an extension of your team, without the cost of a full-time hire.
Get a senior read on where your store is really stuck.
Tell us where the store has stalled. We will come back within one business day with a real plan, a real timeline, and a real number. No obligation, no long sales cycle.
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