Ecommerce Consulting, Platform-Independent

Ecommerce consulting that turns a stalled store into a clear plan.

You are spending on platforms, agencies, and ads, and the store still is not moving the way it should. We are a senior ecommerce consulting partner that audits what you have, settles the platform and architecture decisions, and hands you a roadmap tied to revenue. Sixteen years across Shopify, Adobe Commerce, BigCommerce, and headless, with no junior bench and advice that connects to the people who can build it.

Trusted by 300+ brands
RolexIntelYETIPenn StatePurdue UniversityAsicsSiemensMarucci
Why brands come to us

When the store is busy but the growth has quietly stalled.

The hardest problems in ecommerce are rarely a single bug. They are a stack nobody owns, a checkout that leaks, a platform decision that keeps getting deferred, and a roadmap shaped by whoever shouted loudest. We are the ecommerce consulting partner brands call when they need a senior, outside read on what to fix first, free of any one platform's agenda. The advisory pairs directly with our ecommerce development, so the plan does not stop at a slide.

16+ yrs
Advising on ecommerce since 2008
300+
Brands shipped worldwide
$10B+
In client GMV powered
94%
Client retention after launch
Partnerships · Reviews · Awards

Credentials & recognition.

Client-first approach

We're here to help you win, plain and simple.

Same senior team from kickoff to launch and beyond. We do not outsource, we do not disappear after go-live, and we do not hand you off.

Client TestimonialWatch their story
Client TestimonialWatch their story
94%
Client retention

Across every phase. Discovery, build, launch, and growth, the same senior team stays with you.

See more wins
What our ecommerce consulting covers

Senior advisory across platform, architecture, conversion, and growth.

Bring us one decision or the whole picture. Either way the same senior team carries it, and every engagement is scoped to your store rather than a fixed package.

/01Platform selectionShopify, Adobe Commerce, BigCommerce, or headless. We match the platform to your catalog, margins, and roadmap so the decision holds up for years, not a quarter./02Architecture and roadmapA reference architecture and a phased, prioritized roadmap that ties every initiative back to revenue, so the next year of work is sequenced around impact./03Tech-stack auditsA senior read on your platform, integrations, apps, and data model. We surface what is slowing the store down and rank it by the revenue at stake./04Replatform planningWhether to move, where to, and how to phase it without losing traffic or trust. We pressure-test rebuild versus replatform against your real numbers first./05Conversion and growth strategyWhere the funnel leaks and what to do about it. A measured plan for the levers that actually move conversion, average order value, and retention./06B2B and wholesale strategyA plan for company accounts, quoting, net terms, and cross-border, scoped to how you actually sell to businesses rather than a generic playbook./07Team augmentationSenior architects and strategists embedded alongside your team, steering roadmap, vendors, and platform decisions without the cost of a full-time hire./08Migration advisoryAn evidence-based read on a platform move already underway or under debate, with the trade-offs documented in plain language before you commit budget./09SEO and discoverability strategyHow the store earns demand, not just converts it. A plan for technical SEO, information architecture, and content that compounds across a replatform.
The engagement decision

Strategy only, or strategy plus build? The call we help you get right.

Some teams need a senior outside read and nothing more. Others need that read and the team to act on it. As a consulting partner that also builds, we can do either, and we are honest about which one your store actually needs.

Advisory only

A fixed-scope audit and roadmap. We diagnose the platform, stack, and funnel, settle the open decisions, and hand your team a prioritized plan they can run with confidence. You keep full ownership of delivery.

Best when
  • You have a capable in-house or partner build team
  • You need direction, not delivery
  • You want a neutral second opinion on a big call
Advisory + build

The same senior consultants stay on to execute the roadmap they wrote. Strategy and delivery sit under one team, so the trade-offs survive the handoff and the plan reaches production intact.

Best when
  • You want one team accountable end to end
  • The roadmap includes a replatform or rebuild
  • You do not have senior build capacity in-house

Most brands start advisory and move into ecommerce development once the plan is set.

Why IWD

Advice from the people who can also build it.

Most ecommerce consulting firms fail one of two ways: the advice comes from someone who has never shipped, or the deck lands and there is no one to act on it. We built IWD to close both gaps.

  • Consultants who have shipped the work

    Our advisors are senior engineers and strategists, not career slide-makers. The advice holds up because the same people have built and scaled the stores behind it.

  • Senior team, no junior bench

    You work with the people who do the thinking. We do not route your roadmap to an analyst and reappear at the readout.

  • Sixteen years across platforms

    We have advised and built on Shopify, Adobe Commerce, BigCommerce, and headless across high-volume DTC, B2B, and complex multi-store brands since 2008.

  • Advice that connects to execution

    When the plan is set, the same team can build it. You are not handed a deck and left to find someone who can act on it.

How we work

A clear path from audit to measurable results.

01

Audit

We review your platform, stack, analytics, and roadmap to map where revenue leaks and where the real upside sits.

02

Diagnose

We separate the noise from the constraints, the few issues holding back growth, and frame the decisions that actually matter.

03

Roadmap

A phased plan with scope, sequence, and trade-offs spelled out, so you know what to do first and why it comes first.

04

Execute

We stay in for the build, or hand off a plan your team can run. Either way the strategy connects to shipped work.

Questions, answered

What brands ask before hiring an ecommerce consultancy.

The questions we hear most before a partnership starts. If yours isn't here, just ask.

What does ecommerce consulting actually do?

Strategy and decisions, independent of any single platform. We audit your store, stack, and analytics, then advise on platform selection, architecture, scaling, conversion, and the roadmap. The output is a prioritized plan tied to revenue, with the trade-offs made explicit before you spend a dollar building.

Are you tied to one ecommerce platform?

No. That independence is the point of ecommerce consulting. We have shipped on Shopify, Adobe Commerce, BigCommerce, and headless, so the platform recommendation comes from your catalog, margins, and roadmap rather than the one stack we happen to sell. The call is made on evidence, not a sales pitch.

How is consulting different from your ecommerce development?

Consulting is the thinking: where the store is stuck, what to build next, and which platform decisions to make. Our ecommerce development is the build itself. Most brands need both, and they get the same senior team across the strategy and the execution, so nothing is lost in the handoff.

Can you advise on whether and where we should replatform?

Yes. Replatform planning is core to what we do. We pressure-test rebuild versus replatform, and one platform versus another, against your real numbers, traffic, catalog, and checkout needs, then phase the move so you do not lose organic traffic or trust along the way.

What does ecommerce consulting cost?

Every engagement is scoped to your store and your goals, the size of the audit, the depth of the roadmap, and whether we stay on to execute. You get a firm, itemized quote on the first call, with no long sales cycle, so you know exactly what you are committing to before anything begins.

Can you embed with our team between projects?

Yes. Alongside fixed-scope audits and roadmaps, we offer team augmentation where a senior consultant steers your roadmap, vendors, and platform decisions as an extension of your team, without the cost of a full-time hire.

Get a senior read on where your store is really stuck.

Tell us where the store has stalled. We will come back within one business day with a real plan, a real timeline, and a real number. No obligation, no long sales cycle.

Start a project