Industry

Education ecommerce, built for how institutions actually buy.

Universities, school districts, extension programs, and training and certification providers do not buy like consumers. They buy on purchase orders and net terms, tax-exempt, through procurement systems, with pricing tied to the account. We build education ecommerce around that reality, platform-agnostic, with integrations into the systems you already run. Sixteen years in ecommerce, with Penn State Extension and Purdue Extension among the institutions we have built for.

Trusted by 300+ brands
RolexIntelYETIPenn StatePurdue UniversityAsicsSiemensMarucci
Why institutions come to us

When the store has to satisfy procurement, not just a shopper.

Education stores stall for reasons a consumer build never hits: a buyer who needs a purchase order instead of a card, tax exemption that has to apply automatically, a procurement system the store has to connect to, and finance and SIS records that have to stay in step. We are the team education institutions call when the store has to work for a procurement office and a controller, not only a learner. As a senior team across Shopify, Adobe Commerce, BigCommerce, and headless, we pair real engineering with institutional commerce, so the work ships and the orders flow. When the buying gets deeper, our B2B and procurement commerce team carries it end to end.

16+ yrs
Building ecommerce, since 2008
300+
Brands shipped worldwide
$10B+
In client GMV powered
94%
Client retention after launch
Partnerships · Reviews · Awards

Credentials & recognition.

Client-first approach

We're here to help you win, plain and simple.

Same senior team from kickoff to launch and beyond. We do not outsource, we do not disappear after go-live, and we do not hand you off.

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94%
Client retention

Across every phase. Discovery, build, launch, and growth, the same senior team stays with you.

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What we build for education

Institutional commerce, from purchase-order checkout to punchout and SIS.

Whatever the institutional store needs, the same senior developers handle it end to end. Every engagement is scoped to your procurement model and systems, not a fixed package.

/01B2B & procurement commercePurchase orders, net terms, approval routing, and account-based pricing, the procurement machinery institutional buyers need before a single order goes through./02Ecommerce developmentFull-stack ecommerce engineering across every major platform, so the institutional store is built right whether it runs on Shopify, Adobe Commerce, or headless./03Adobe Commerce B2BCompany accounts, shared catalogs, and requisition lists on Adobe Commerce, the platform behind our Penn State Extension and other higher-education builds./04ERP & systems integrationTwo-way integration between the store and the ERP, SIS, finance, and fulfillment systems an institution already runs, so orders and records stay in step./05Ecommerce replatformingMigrations off aging or unsupported institutional stores, with catalog, account, and SEO protected, so the move forward is never a setback for the program./06Headless commerce developmentComposable front ends over a commerce API, for content-heavy course catalogs and resource libraries that need an experience layer the institution fully owns./07Performance optimizationEnrollment windows and term starts bring traffic spikes. We trim bloat and ship clean Core Web Vitals so the store holds up when the whole campus arrives at once./08Ecommerce SEOTechnical and content SEO for course catalogs, program pages, and resource stores, so prospective learners and buyers find the institution ahead of the noise./09Ecommerce consultancyPlatform selection, architecture, and procurement-flow advice from a senior team, so the next institutional build decision rests on evidence, not a sales pitch.
Procurement or standard storefront

Punchout and procurement, or a standard storefront?

The biggest decision in an education build is how your buyers actually order. Some institutions buy through procurement systems with punchout and purchase orders; others run a straightforward storefront with cards and accounts. Many need both for different audiences. We build to the same standard either way, and steer you toward the model the institution genuinely runs on.

Procurement / punchout

A procurement build connects your store to the systems institutional buyers already work in. A punchout catalog lets a buyer browse your store from inside their procurement system, hand a cart back to their requisition and approval workflow, and send the resulting purchase order into your store without anyone rekeying it. On top of that sit net terms, credit limits per account, tax exemption applied automatically, and gated contract pricing. It asks more of the build, but it is the only model that fits how a university procurement office or a district finance team is required to buy.

Best when
  • Buyers order through a procurement or requisition system
  • Purchase orders and net terms are required, not optional
  • Pricing and tax status are tied to the institution
Standard storefront

A standard storefront is the familiar card-and-account model: a learner, a department, or a member browses, adds to cart, and pays at checkout. It ships faster, costs less to run, and is the right call when your audience buys as individuals, such as course enrollments, certification fees, alumni merchandise, or public resource sales. You can still layer in accounts, tax exemption for the buyers who qualify, and bulk or seat pricing, without standing up a full procurement integration the audience does not need.

Best when
  • Your buyers pay as individuals at checkout
  • You want a faster, lower-overhead build
  • Course fees, certifications, or merchandise lead the catalog

Need purchase orders, punchout, and net terms? Start with B2B and procurement commerce.

Why IWD

The same senior developers from kickoff to launch and beyond.

Most education projects go sideways for one of two reasons: the work gets passed to a junior team, or the agency vanishes once the invoice clears. We built IWD to do the opposite.

  • Institutional buying, built in

    Purchase orders, net terms, tax exemption, and approval routing are core to the build, not bolt-ons. Procurement offices can work the store the way they work every other vendor.

  • Real education track record

    We built and run commerce for Penn State Extension and Purdue Extension, and an institutional supply store for the K-12 market. This vertical is well-worn ground for our team.

  • Platform-agnostic, by design

    We build on Shopify, Adobe Commerce, BigCommerce, and headless, and recommend the platform that fits your procurement needs and existing systems, not the one we happen to sell.

  • We build, then we stay

    Most institutions keep us on after launch for integrations, accessibility, and new programs. The team that built the store is the team that keeps it running through every term.

How we work

A clear path from audit to measurable results.

01

Audit

We review the current store, the procurement and tax requirements, the SIS and ERP systems in play, and where the institutional buying flow breaks down today.

02

Architect

A phased roadmap with scope, timeline, and a real number. You see the platform choice, the integration plan, and the procurement model before any code is written.

03

Build

Two-week sprints, weekly demos, and a shared backlog. The same senior developers build purchase-order checkout, punchout, and integrations to standard each cycle.

04

Optimize

After launch we tune performance for enrollment peaks, extend integrations, and add programs and catalogs as the institution grows. We stay to keep it running.

Questions, answered

What institutions ask before they build their education store.

The questions we hear most before an education build starts. If yours isn't here, just ask.

Do you build education ecommerce on a specific platform?

No. We are platform-agnostic and build education ecommerce on Shopify and Shopify Plus, Adobe Commerce and Magento, BigCommerce, and headless. The right platform depends on your catalog, your procurement requirements, and the systems you already run, so we recommend the one that fits the institution rather than the one we happen to sell.

Can the store accept purchase orders and net terms?

Yes. Institutional buyers rarely pay by card at checkout, so we build purchase-order checkout, approved net terms, and credit limits per account, with quotes, approval routing, and order history that a procurement office can actually work with.

How do you handle tax exemption for schools and universities?

We attach tax-exempt status to institutional accounts, collect and store exemption certificates, and apply the exemption automatically at checkout so qualified buyers are not charged tax they will later have to reclaim. Mixed carts and per-jurisdiction rules are handled in the same flow.

Do you support punchout and procurement systems?

Yes. We build punchout catalogs and electronic ordering so your store connects to the procurement systems institutional buyers use, returning a cart to their requisition workflow and accepting the resulting purchase order back into your store without rekeying.

Can you sell bulk licenses, seats, and gated pricing?

Yes. We build bulk and seat licensing for courses, certifications, and digital resources, with quantity tiers and renewal handling, plus gated institutional pricing so logged-in accounts see contract rates while the public catalog stays separate.

Have you done this for real education institutions?

Yes. We built and run multi-store commerce for Penn State Extension across its county network and for Purdue Extension's education and resource catalog, and an institutional supply store for the K-12 market. The education vertical is well-worn ground for our senior team.

Build the education store your institution deserves.

Tell us how your buyers order and which systems the store has to talk to. We will come back within one business day with a real plan, the right platform, a real timeline, and a real number. No long sales cycle, no junior bench.

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