Fashion ecommerce, built to look editorial and sell hard.
Apparel is its own discipline. Size and color variants, seasonal drops, lookbook-led merchandising, high return rates, and a storefront that has to feel like a magazine yet load fast on a phone. We are a senior team that builds fashion ecommerce for DTC and wholesale brands, on Shopify Plus or headless, and pick the platform that fits how you actually run. Sixteen years in ecommerce, with no junior bench and no handoffs.
A storefront that earns the brand, not just hosts the catalog.
Fashion stores stall for reasons general retail does not: a variant-heavy catalog that fights the theme, product pages that undersell the clothes, drops that fall over under load, and a returns flow that quietly eats the margin. We are the team apparel brands call when the storefront has to feel editorial, hold a deep catalog, and still convert on mobile. As a senior team that works across Shopify Plus and headless, we pair real engineering with commerce strategy, so the build ships and the numbers follow. When a bespoke front end is the right move, our headless commerce development team carries it end to end.
Credentials & recognition.
Adobe Solution Partner
Shopify Plus Partner
BigCommerce Elite Partner
Salesforce Partner
Klaviyo Partner
We're here to help you win, plain and simple.
Same senior team from kickoff to launch and beyond. We do not outsource, we do not disappear after go-live, and we do not hand you off.
Across every phase. Discovery, build, launch, and growth, the same senior team stays with you.
See more winsEverything a fashion store needs, from the build to the next drop.
Whatever the apparel storefront needs, the same senior team handles it end to end. Every engagement is scoped to your roadmap, not a fixed package.
Shopify Plus or headless for a fashion brand?
The biggest architecture decision in a fashion build is whether the storefront stays on Shopify Plus or goes headless. Both are valid, and the right call depends on your team, your roadmap, and the experience you are after. We build to the same standard either way, and steer you toward the one the brand genuinely needs.
Shopify Plus keeps the storefront on Shopify's native theming, with the platform handling the front end, the checkout, and the hosting. For a fashion brand that means fast drops, flexible launches, checkout scripting, and the headroom to ride a traffic spike when a collection lands, all without managing infrastructure. Your engineering goes into editorial theme work, variant logic, and the apps and integrations on top. It ships faster, costs less to run, and is the right call for the large majority of apparel brands, where a well-built native storefront is more than capable of carrying the brand.
- You want a faster, lower-overhead build
- Fast drops and checkout control matter more than a bespoke front end
- A well-built editorial theme covers the experience
A headless build decouples the storefront from Shopify, using a custom front end on React or Next.js that talks to the platform through its API. Shopify stays the engine for catalog, orders, and checkout, while the experience layer is fully yours to shape. For fashion that unlocks truly editorial, content-rich storefronts, immersive lookbooks, and a performance ceiling a native theme cannot reach. It costs more to build and maintain and asks more of your team, but for a brand where the shopping experience is the differentiator, it is worth it.
- You need a bespoke, content-rich editorial experience
- Lookbook and storytelling are central to the brand
- You have the team to maintain a custom front end
Leaning toward a decoupled front end? Start with headless commerce development.
Proof behind the partnership, not just a pitch.
A few of the stores our senior team has shipped, scaled, and stayed on to grow.
Europa Eyewear
A Shopify Plus wholesale storefront with SparkLayer B2B and a Mirakl marketplace for a global eyewear house.
Warner Press
A Magento store for a publisher, integrated with Sage ERP via Greytrix and PayFabric payments.
DMC
An Adobe Commerce storefront with deep catalog and inventory integration for a B2B distributor.
The same senior team from kickoff to launch and beyond.
Most fashion ecommerce projects go sideways for one of two reasons: the work gets passed to a junior team, or the agency vanishes once the invoice clears. We built IWD to do the opposite.
We know fashion catalogs
Size and color variants, seasonal lines, fast drops, and returns are the norm in apparel, not the exception. We build storefronts that hold a variant-heavy catalog without buckling.
Senior team, no junior bench
You work with the engineers and designers doing the work. We do not hand your build to a training program and disappear once the store goes live.
Sixteen years in ecommerce
We have shipped on every major commerce platform since 2008, across DTC apparel, wholesale fashion houses, and complex multi-market catalogs.
We build, then we stay
Most clients keep us on after launch for drops, performance, and growth. The team that built your store is the team that keeps it converting.
A clear path from audit to measurable results.
Audit
We review your store, catalog, imagery, and analytics to map what is slowing the shopping experience and where the fashion brand is leaking revenue.
Architect
A phased roadmap with scope, timeline, and a real number. You see the plan, the platform choice, and the priorities before any code is written.
Build
Two-week sprints, weekly demos, and a shared backlog. The same senior team ships the storefront, the product pages, and the drops to standard every cycle.
Optimize
After launch we tune performance, test the path to cart, and prep for the next drop. We stay to make the numbers move season over season.
What fashion brands ask before they start a build.
The questions we hear most before a fashion build starts. If yours isn't here, just ask.
Do you specialize in fashion and apparel ecommerce?
Yes. Fashion is one of the verticals we build for most. We are fluent in the things that make apparel different: size and color variants, seasonal collections, fast drops, lookbook-led merchandising, high return rates, and storefronts that have to feel editorial and load fast on mobile at the same time.
Which platform is best for a fashion brand, Shopify Plus or headless?
It depends on the experience you are after and the team you have. Shopify Plus covers the large majority of fashion brands beautifully, with fast drops, flexible checkout, and a lower running cost. Headless is the right call when you need a bespoke, content-rich storefront or performance a native theme cannot reach. We build both and steer you toward the one the brand genuinely needs.
Can you handle variant-heavy catalogs and seasonal drops?
Yes. Size and color variants, capsule collections, and timed drops are core to apparel, and we architect the catalog, the product pages, and the launch flow around them so a drop does not break the store or the checkout when traffic spikes.
Do you build for both wholesale and direct-to-consumer fashion?
Yes. Many fashion brands sell DTC and wholesale from the same catalog, so we build storefronts that handle line sheets, tiered B2B pricing, and account-based ordering alongside the consumer experience, without running two disconnected systems.
Can you improve returns, exchanges, and sizing on our store?
Yes. Returns and fit are where fashion margin is won or lost, so we work on size guidance, fit detail on the product page, and a smoother returns and exchange flow to cut avoidable returns and keep more of every sale.
How do you scope and quote a fashion ecommerce project?
Every engagement is scoped to your store: platform, catalog size, the number of markets, wholesale needs, and the work involved. You get a firm, itemized quote on the first call, with no long sales cycle, so you know exactly what you are committing to before anything begins.
Build the fashion store your brand deserves.
Tell us where the store is stuck and where the brand needs to go. We will come back within one business day with a real plan, the right platform, a real timeline, and a real number. No obligation, no long sales cycle.
Start a project