Manufacturing ecommerce, built to sell direct and through your dealers.
Manufacturers do not have one buyer. You sell to retail customers, to B2B accounts, and through a network of distributors and dealers, all from the same catalog. We build manufacturing ecommerce that handles every channel at once: deep technical catalogs, configure-to-order products, spec sheets, dealer portals, net terms, and a clean line into your ERP. Sixteen years in ecommerce, with no junior bench and no handoffs.
When one catalog has to serve buyers, accounts, and a dealer network.
Manufacturing stores stall for reasons a generic store never sees: a catalog too deep to search, pricing that changes by account, a configurator buyers cannot use, and an ERP that drifts out of sync with the storefront. We are the team manufacturers call when the build has to carry direct sales, B2B accounts, and a distributor network at the same time. As a senior team across Shopify, Adobe Commerce, and BigCommerce, we pair real engineering with commerce strategy, so the catalog works the way buyers search it and the orders land clean in production. When wholesale is the priority, our B2B wholesale team carries it end to end.
Credentials & recognition.
Adobe Solution Partner
Shopify Plus Partner
BigCommerce Elite Partner
Salesforce Partner
Klaviyo Partner
We're here to help you win, plain and simple.
Same senior team from kickoff to launch and beyond. We do not outsource, we do not disappear after go-live, and we do not hand you off.
Across every phase. Discovery, build, launch, and growth, the same senior team stays with you.
See more winsFrom direct storefronts to dealer portals and ERP-connected catalogs.
Whatever the manufacturing store needs, the same senior developers handle it end to end. Every engagement is scoped to your catalog and channels, not a fixed package.
Sell direct, or through distributors?
The biggest go-to-market decision in manufacturing ecommerce is how much you sell yourself and how much flows through your channel. Most manufacturers do both, and the storefront has to respect that without undercutting the partners who carry your product. We build for either model, and for the mix in between, then steer you toward the balance the business genuinely needs.
Selling direct means owning the customer, the margin, and the data. Retail buyers check out at list price, while logged-in B2B accounts see contract pricing, net terms, and fast reorder for the parts and consumables they buy on repeat. You control the catalog, the merchandising, and the relationship end to end, and every order feeds straight into your ERP so the shop floor and finance see it without rekeying. It asks more of your team in service, returns, and fulfillment, and it can put you in tension with partners if you undercut their pricing. But it is the right call when you want first-party demand, the margin you keep, and a direct line to the engineers and buyers who actually use your product.
- You want to own margin and customer data
- B2B accounts need their own pricing and net terms
- You can support service and fulfillment in-house
Selling through distributors leans on partners who already carry stock, hold accounts, and serve regions you cannot reach alone. The storefront becomes a catalog and a routing layer: buyers research the full line, compare models, and find spec sheets and fitment, then a dealer locator sends them to the right partner to purchase, while a dealer portal lets your network place orders, check stock, track shipments, and reorder wholesale on their terms. It protects channel relationships, keeps pricing consistent across partners, and scales reach without growing your own service and fulfillment load. You give up some margin and some first-party data, but it is the right call when partners drive the sale, regional coverage matters, and you do not want to compete with the dealers carrying your product.
- Dealers and distributors drive most of the volume
- You need regional reach without direct fulfillment
- Protecting channel pricing matters more than DTC margin
Selling to accounts and dealers? Start with B2B ecommerce.
Proof behind the partnership, not just a pitch.
A few of the stores our senior team has shipped, scaled, and stayed on to grow.
BinMaster
An Adobe Commerce rebuild for a global level-measurement manufacturer, with a modernized storefront and integrations.
QC Supply
An enterprise Magento B2B rebuild with GroupBy search and Microsoft Dynamics ERP for a high-SKU distributor.
Inyo Pools
A Hyva-themed Adobe Commerce storefront for a high-traffic pool and spa parts retailer.
The same senior developers from kickoff to launch and beyond.
Most manufacturing ecommerce projects go sideways for one of two reasons: the work gets passed to a junior team that has never modeled a deep catalog, or the agency vanishes once the invoice clears. We built IWD to do the opposite.
We know the manufacturing catalog
Deep SKU counts, variants, fitment, replacement parts, and spec sheets. We model the catalog the way buyers search it, so the right part is always one filter away.
Direct and dealer, on one platform
Retail buyers, B2B accounts, and your distributor network served from a single store, each with the pricing, catalog, and permissions that fit how they buy.
Sixteen years in ecommerce
We have shipped on every major commerce platform since 2008, including high-SKU manufacturers and distributors with complex multi-channel catalogs.
We build, then we stay
Most clients keep us on after launch for configurators, integrations, and growth. The team that built your store is the team that keeps it performing.
A clear path from audit to measurable results.
Audit
We review your catalog, channels, ERP, and analytics to map what slows buyers down and which platform fits a manufacturer selling direct and through dealers.
Architect
A phased roadmap with scope, timeline, and a real number. You see the catalog model, the channel logic, and the platform choice before any code is written.
Build
Two-week sprints, weekly demos, and a shared backlog. The same senior developers build the catalog, configurators, portals, and integrations to platform standards.
Optimize
After launch we tune search, configurators, and account flows, run conversion experiments, and extend the roadmap. We stay to make the numbers move.
What manufacturers ask before they start a build.
The questions we hear most before a manufacturing build starts. If yours isn't here, just ask.
Can we sell direct and through our distributors on the same site?
Yes. We build manufacturing stores that serve retail buyers, B2B accounts, and a dealer or distributor network from one platform, with separate pricing, catalogs, and permissions for each. Public visitors see retail. Logged-in accounts see their negotiated terms. A dealer locator routes buyers who should purchase through a partner to the right one.
How do you handle large, technical product catalogs?
Manufacturing catalogs run deep, with thousands of SKUs, variants, and replacement parts tied together. We model attributes, fitment, compatibility, and documentation so buyers can filter to the exact part, find spec sheets and CAD files on the product page, and reorder consumables without calling a rep.
Do you build product configurators for configure-to-order products?
Yes. For products built to spec, we build configurators that walk a buyer through options, enforce valid combinations, price the result, and pass a clean, manufacturable order into your ERP or MRP system so the shop floor gets an order it can actually build.
Can the store connect to our ERP or MRP system?
Yes. We build two-way integrations between your store and NetSuite, your ERP, MRP, PIM, or fulfillment, so inventory, pricing, account terms, and orders stay accurate across systems without anyone rekeying data between the store and the shop floor.
Can you support net terms and account-based pricing for B2B buyers?
Yes. We set up net terms, purchase orders, customer-group and contract pricing, quote requests, and approval workflows, so your distributors and B2B accounts buy the way they already buy, with their pricing and credit terms applied automatically at checkout.
Which platform is best for a manufacturing ecommerce site?
It depends on catalog size, the channel mix, your B2B requirements, and the ERP you run. We are platform-agnostic and build on Shopify and Shopify Plus, Adobe Commerce and Magento, and BigCommerce, then recommend the one that fits your catalog and roadmap rather than the one we happen to sell.
Build the manufacturing store your catalog deserves.
Tell us how you sell, what the catalog looks like, and which ERP you run. We will come back within one business day with a real plan, the right platform, a real timeline, and a real number.
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