Magento SEO Services

At IWD, we absolutely love Magento. Aside from being a Magento development agency that’s built more than 300 of these websites from scratch, we’ve also migrated sites to Magento and even built completely customized Magento extensions for our clients.

Here are just some examples of how our Magento services have helped companies reach their most ambitious goals:

• How We Boosted Bobcat’s Organic Traffic by 46%
• How We Increase Penn State’s Average Order Value by 120%
• How We Improved QC’s Revenue by 62%

Check out the rest of our case studies for other examples of our successful Magento projects.

This in-depth understanding of the platform combined with our years of experience working in SEO is how we’re able to deliver the kinds of rankings and traffics our clients demand.

Our Magento SEO experts pride themselves on never treating two sites the exact same way, which is why every strategy for better search engine results is a bit different. However, the following is a general overview of what the strategy will entail for your Magento website.

1. Initial Call and Consultation

We dive into the relevant aspects of your business and website, getting to know your company, your industry, and the landscape of your online market. This initial call is also our chance to learn about your past Magento SEO endeavors and any strategies you've tried with other agencies. It's about understanding where you've been so we can chart a course for where you're going. We listen, we learn, and we lay the groundwork for a Magento SEO plan that's as unique as your business.

Of course, we won’t do ALL the talking. You can also take this time to ask us questions and learn more about how we plan on strategizing your customized plan for your website’s SEO success.

2. Industry Research and Discovery

After we’ve had the opportunity to speak with you and better understand your business and industry, we’ll do thorough research from an SEO perspective to see what’s helping your competitor’s websites rank and gain traffic.

This critical step involves understanding the unique characteristics and dynamics of your specific business sector. By doing so, we can further identify tailored strategies that are most effective for your specific website. Doing this research is also an initial step toward pinpointing key trends, competitor strategies, and potential customer behavior that are relevant to your website. With these valuable insights, we’ll be able to devise SEO tactics that not only boost your search engine rankings but also drive targeted traffic to the right pages on your Magento website, so visitors are as close as possible to your checkout page. This targeted approach ensures that the SEO efforts are not just about visibility and “vanity” metrics (numbers that look good but don’t deliver an ROI) but about attracting the right audience: the kind that increases revenue dramatically.

After this important step, our agency will deliver you an SOW (Scope of Work) that details the strategy we recommend going forward, including a quote for the services involved.

3. Full Magento Website Audit

Next, we’ll move on to a comprehensive audit of your Magento website. This will include checking your Magento code, digging further into your core web vitals, auditing your meta tags, and using our competitor analysis to analyze where your site has room to improve.

This SEO audit is a critical step in identifying both the strengths and weaknesses of their current online presence. It involves a meticulous examination of various elements that impact search engine rankings and user experience.

Our audit will look at the technical SEO aspects of your website, such as website speed, mobile responsiveness, and URL structure. This ensures that the website is easily crawlable and indexable by search engines. We also look at on-page SEO elements, including content quality, keyword optimization, and meta tags, to ensure that pages are effectively communicating their topics to search engines, as well as users of your Magento site.

Additionally, this audit will evaluate your backlink profile, which influences your Magento site's authority and trustworthiness. User experience is also a key focus, examining navigation, user engagement, and conversion rates to identify areas for improvement. Our team will conduct a thorough analysis of your site's content strategy (if you have one), checking for relevancy, consistency, and alignment with your target audience's needs and search intent. This helps in identifying content gaps and opportunities for new content creation. It will also give us a good idea of how we can influence Google’s perception of your website by aiming to satisfy their EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) guidelines.

Finally, we’ll double-check your Google Analytics and Tag Manager setup to ensure that they are accurately reporting website traffic, conversions, and other user behaviors.

By the end of the audit, our SEO company will have the actionable insights we need to drive the kind of traffic you want. This report serves as a roadmap for optimizing the client's website, enhancing its search engine visibility, and improving the overall user experience, ultimately driving more traffic and conversions.

4. Technical SEO Cleanup

With that audit complete, we can start attacking problems that are holding your site back and pursuing opportunities to quickly gain ground and attract traffic.

While the Magento platform was designed to be user-friendly for companies that need robust stores, that doesn’t mean technical problems don’t occur. In fact, they can be quite common if you’ve made numerous changes to your setup over time.

Our Magento SEO experts will look into every single aspect of your store to find opportunities to improve. For example, we’ll run a crawl error report to identify any indexing issues affecting your website. This helps in detecting problems like missing pages or server errors, ensuring that search engines can effectively index your store.

For similar reasons, auditing your XML sitemap is crucial as it guides search engines through the site's structure. Keeping this sitemap accurate and updated aids in efficient website crawling and visibility. Reviewing the robots.txt file ensures that search engines are directed correctly, avoiding the indexing of sensitive areas while promoting important content.

Analyzing HTTPS status codes is important for identifying loading issues. Correcting these ensures a smooth user experience and maintains the site's authority. Evaluating website speed is vital since slow-loading sites negatively impact user experience and search engine rankings. Optimizing speed enhances user engagement and conversion rates. Reviewing mobile proficiency is key in today's mobile-centric world. A mobile-optimized website is likely to rank higher and attract more users.

Checking for broken internal and external links is necessary to ensure seamless navigation and maintain the site's credibility. Regular maintenance in this area keeps the website accessible and user-friendly. Similarly, eliminating redundant redirects is important for simplifying website navigation and improving crawl efficiency, which can lead to better search engine rankings and website performance.

5. On-Page SEO Improvements

Our Magento SEO services include all the on-page work you need to enhance your website's visibility and effectiveness in search engine results pages (SERPs). We focus on a range of strategies, from keyword research to content creation, ensuring a comprehensive approach that produces powerful results.

We specialize in identifying highly relevant industry keywords that align with your eCommerce site’s products. By strategically integrating these keywords throughout your site, we communicate its core function to search engines like Google. This specificity not only aids in ranking higher but also increases the likelihood of converting searches into sales.

Our team will optimize header tags to ensure they are not only keyword-rich but also structured in a way that enhances readability and, thus, gains actual clicks. Proper use of header tags helps in organizing content architecture effectively so it’s more helpful to both users and search engines.

We will also look to structure your content in a way that increases its chances of appearing in Google's featured snippets. This involves clear, concise, and question-focused content that search engines can easily pick up as a direct answer to user queries.

Implementing schema markup is another key aspect of our service. This advanced SEO technique helps search engines understand the context of your content, improving the way your pages are represented in search results.

Our on-page SEO services will also ensure that all images on your website are optimized for both speed and search engines. This includes adjusting file sizes for faster loading and using alt tags with relevant keywords, enhancing your site's SEO performance.

6. Content Recommendations and/or Creation

One area where our Magento SEO services definitely stand out is our expertise in using blogs to drive relevant traffic to your website. However, the real benefit of this approach is that these blogs help to boost your website’s “authority” with Google, which means your category and product pages also get better rankings. This way, when shoppers who are actually ready to make a purchase decide to search, your Magento store shows up, ready to make the conversion.

Blog content is also a powerful tool for generating helpful internal links that make your website easier to navigate for users and crawl for search engines. The right anchor text on these links can directly improve the rankings of the pages they point to, as well. We also embed strong calls to action (CTAs) in your blog posts, guiding readers to different areas of your website. This strategy not only improves click-through rates but also boosts your conversion rate optimization (CRO).

And as we mentioned earlier, we understand the intricacies of applying our SEO services to B2B sites. This pertains to blogs, as well. SEO-friendly blog posts can be an absolute game-changer for Magento eCommerce stores that serve B2B markets.

If you have an in-house team who’s able to create these kinds of blog posts, we can assist simply by providing topic and keyword recommendations or even creating outlines for them to follow. These outlines will give your team targets for keyword density, word counts, and subtopics to cover. Otherwise, this kind of content creation is something we can handle, as well.

7. Monthly Reporting

To ensure you are always informed on the progress of our Magento SEO services, we will provide monthly reporting, which our team will review with you during a scheduled call. As with our other services, we can customize this reporting to fit your unique requirements.

However, in general, these reports will show you how much our Magento SEO efforts have increased your traffic from month-to-month and year-over-year. It’s important to look at both aspects, so we can ensure that our strategies are making the maximum impact on your organic growth. Reviewing progress a month at a time is also a smart way to ensure Google’s algorithm changes haven’t negatively impacted our approach.

These reports will also show you how your keyword rankings have changed. We’ll put this information right from the Google Search Console for your website to ensure accuracy. This is when our SEO team can discuss new keyword opportunities to further increase traffic.

These monthly reporting calls are also a good time to discuss other aspects of your website. Whether you have questions specific to Magento, ideas you want to get feedback on, or are interested in other services we offer (i.e., web design, email marketing, etc.), this is a regular opportunity to touch base.

8. Backlink Procurement

It’s no secret that Google looks at what other sites link to yours when it decides where your store should rank. This is why backlinking services have become so important for eCommerce SEO. At IWD, we focus on the procurement of high-quality, niche-relevant, and authoritative backlinks. We aim to backlink in a way that provides lasting benefits to your business – not short-term gains that fizzle out.

Our backlink process begins with thorough research to identify authoritative websites and influencers within your eCommerce niche.

Content creation is also a key part of our backlinking strategy. Our team can create this content or collaborate with yours to develop engaging and informative content that is relevant to your products or industry. This content is not just for backlinking. It adds value to the readers, as well.

And we don’t just set and forget backlinks. We will monitor the performance of the acquired backlinks to continually optimize the results of our Magento SEO strategy, ensuring the best possible results for your eCommerce business.

Our Magento SEO experts are obsessed with search engine algorithms, which is why they are able to design strategies that survive major changes to the way Google ranks pages. By focusing our efforts on what your buyers want most, we’re able to keep them – and Google – happy. The result is consistent traffic and conversions but also the peace of mind that comes from knowing that your Magento SEO plan won’t all of a sudden run afoul of what Google wants. While we emphasize efficiency, that doesn’t mean taking “black hat” shortcuts that will put your site at risk.

We don’t just do Magento SEO. We’re your one-stop shop for all things Magento Open Source or Commerce (now “Adobe Commerce”). Whatever you need to improve your website’s performance, we offer.

Magento web design is one of our specialties and something we’ve done for more than a decade. In that time, we’ve built more than 300 stores from scratch. Our services cater to both B2C and B2B companies across various industries, ensuring that each business maximizes the potential of its Magento store.

Aside from website development, we also handle important tasks like quality assurance testing, staging site development, installation, integration with various apps, plugins, and extensions, module customization, performance optimization, Hyvä theme development, Progressive Web App (PWA) deployment, 24/7 site support, and more.

We customize our approach for each client, starting with initial consultations to understand unique needs, followed by a detailed SOW (Scope of Work). Our Magento development process involves planning, wireframing, design, development, testing, client feedback, and deployment, with ongoing maintenance and support.

We can also aim our web design services at improving UX (User Experience) in a way that supports navigability and ensuing checkouts. Combining this expertise with our Magento eCommerce SEO experience is how you maximize traffic and conversions at the same time.

Aside from improving UX, we can come up with winning strategies for your Magento website’s UI (User Interface) and CRO (Conversion Rate Optimization). These services are designed to drive qualified traffic through your website and convert visitors into repeat customers.

Once again, this process begins with an audit of your website to identify key areas for improvement, recognizing that each website has unique needs. We will then outline the strategies we recommend for enhancing eCommerce results, applying best practices across SEO, CRO, UX, and UI. This holistic approach may also include A/B testing to ensure the effectiveness of the changes implemented. The goal is to create an optimized eCommerce environment that not only attracts visitors but also encourages them to become loyal customers, thereby boosting overall business performance.

Our Magento Code Audit service is designed to ensure that your Magento store operates efficiently and effectively. Recognizing that even minor inefficiencies can significantly impact traffic and revenue, this service is crucial for maintaining the health of your eCommerce platform. The audit involves a detailed examination of various aspects of your website to optimize performance.

Key areas of focus include identifying JavaScript errors through the browser console and removing unnecessary files from the primary code directory to enhance efficiency. We will scrutinize the integrity of the code core to look for unauthorized edits or hacks, which could impact your site's security, stability, and future upgrade processes. Our audit also extends to the site’s theme and frontend aspects, ensuring compliance with Magento's coding standards and necessary updates.

A Magento Code Audit is an important investment in safeguarding against cyber threats, improving website responsiveness, and ensuring quality assurance. By proactively identifying and addressing potential issues, the audit not only optimizes performance but also proves to be cost-effective by preventing future development expenses and losses due to website disruptions. In essence, this service ensures that the foundational elements of your website are functioning optimally.

Interested in learning more about our Magento SEO services? Contact us today to speak with our team about how we can improve your company’s organic rankings and traffic.

If you have any questions about the Magento SEO services we offer, please feel free to contact us. Otherwise, we’ve put together this FAQ to answer some of the most common questions we receive on the topic.

Yes, Magento is one of the best eCommerce platforms for SEO. Amongst other things, Magento makes it incredibly easy to create the pages you need to rank but also to customize them in a way that gives you a competitive edge over other companies that want the same keywords.

Despite how great Magento is for SEO, you still need an informed, targeted approach to dominate Google and other search engines. As Magento SEO services have become more and more commonplace over the years, it’s a safe bet that your competition is definitely investing in these kinds of strategies to get more traffic to each of their pages. While your own industry expertise is certainly important for attracting visitors to your site and turning them into customers, the right Magento SEO strategy is still vital for maximizing your revenue.

We usually tell clients that it will take about six months to see our SEO services for Magento to start paying off. However, every market is different. If you have competitors who have been investing in search engine optimization for several years or more, it might take longer for our SEO strategy to deliver the kinds of returns you want. Of course, we’ve also seen our strategies pay off much sooner than six months, too.

Every Magento SEO strategy is different, but we usually price our services by the hour. We’ll provide you with a quote for our SEO service when we submit our SOW (Scope of Work).

Yes! We’re not just a Magento SEO company. We actually started as an eCommerce development agency specializing in Magento. As an Adobe partner, our team includes 18 developers with more than 30 certifications between them. These are the team members we will use to audit the code of your Magneto store. They can also make recommendations about various enhancements, features, and extensions that can improve your returns even further.