Magento web design that takes a dated Luma store and makes it sell again.
Your Luma-era storefront looks like it shipped in 2018, drags on mobile, and the checkout leaks orders you worked hard to earn. We are a senior Magento design agency that redesigns dated stores for conversion and rebuilds the front end on Hyva or a custom theme, design and engineering in the same room, so the live store matches the design and sells. Sixteen years in, with no junior bench and no handoffs.
When the storefront looks the part but still loses the sale.
A good-looking store is not the same as a store that sells. Magento storefronts stall for the same reasons: a design that fights the way people shop, product pages that bury the buy button, and a front-end so heavy that mobile visitors leave before it loads. We are the Magento design agency brands call when the storefront has to do more than look good, it has to convert. We pair conversion-led design with senior Magento engineering, backed by full Magento development services, so the design ships and the numbers follow.
Credentials & recognition.
Adobe Solution Partner
Shopify Plus Partner
BigCommerce Elite Partner
Salesforce Partner
Klaviyo Partner
We're here to help you win, plain and simple.
Same senior team from kickoff to launch and beyond. We do not outsource, we do not disappear after go-live, and we do not hand you off.
Across every phase. Discovery, build, launch, and growth, the same senior team stays with you.
See more winsFrom conversion strategy to a live, fast storefront on Hyva or a custom theme.
Whatever the storefront needs, the same senior team designs it and engineers it end to end. Every engagement is scoped to your store and your conversion goals, not a fixed package.
Customize a theme, or build a custom Hyvä storefront?
Most Magento web design projects come down to one early decision: adapt an existing theme, or design and engineer a storefront from the ground up. The cheaper-looking option is not always the cheaper one. Our Magento designers start from your catalog, your conversion data, and your Core Web Vitals, then recommend the approach that earns its keep, theme customization or a custom Hyvä build, and design it around how your customers actually shop.
We take a proven Magento theme and reshape it around your brand and your customers, restyling the product pages, navigation, and checkout that decide whether a visit becomes an order. It is the faster route to a refreshed, mobile-first storefront, and with senior engineers behind it the work stays clean, upgrade-safe, and tuned for speed instead of bolted on with page-builder bloat that drags Core Web Vitals down on the phones your shoppers actually use.
- Your structure works and the storefront needs a refresh
- You want a faster path to launch on a tighter budget
- Conversion gains can come from UX and speed alone
We design and engineer the storefront from scratch on Hyvä, stripping out the heavy legacy front-end so the design loads instantly and ships clean Core Web Vitals from the first commit. You get a bespoke UX, a reusable component system, and a headless-ready front-end built to convert, not a template every other Magento store also runs. It is more design and engineering up front, and it pays back in speed, conversion, and a storefront that is genuinely yours.
- The current front-end is slow, dated, or fighting shoppers
- You want a distinctive UX and a headless-ready base
- Speed and conversion are worth a ground-up build
Not sure which fits? Our Magento storefront audit recommends the approach that fits your numbers, not our margins.
Proof behind the partnership, not just a pitch.
A few of the stores our senior team has shipped, scaled, and stayed on to grow.
US Camera Pro
A Magento store for a camera and optics retailer, with M2E marketplace sync across channels.
Circle Y
A Magento store customized for a Western saddle maker: deposits, custom order workflows, bulk invoicing, and returns.
Inyo Pools
A Hyva-themed Adobe Commerce storefront for a high-traffic pool and spa parts retailer.
Design and code from the same senior team, so the live store matches the mockup.
Most Magento redesigns disappoint for one reason: the agency that drew the screens is not the one that built them, so the live store never feels like the design that sold it. We built IWD to close that gap. The people who design your storefront are the people who engineer it.
Design and engineering on one team
Most agencies design in one room and build in another, so the live store never matches the mockup. Our designers and Magento engineers work side by side, so what gets designed is what ships.
Conversion-led, not portfolio-led
We do not design for awards. We design around your customers, your catalog, and your checkout, then test the parts that move revenue instead of the parts that only look good.
Sixteen years on Magento
We have designed and engineered storefronts on every major version since 2009, across enterprise B2B, high-volume DTC, and complex multi-store catalogs.
Fast by default, beautiful by design
On Hyva or a custom theme, we build for clean Core Web Vitals from the first commit, so the storefront looks current and loads in the time your customers will actually wait.
A clear path from audit to a storefront that earns its keep.
Audit
We review your storefront, analytics, and checkout to find where visitors drop and what design and front-end work will move the most revenue.
Design
UX flows, then visual design and a component system, shaped around your customers and your catalog. You see and shape the direction before any code is written.
Build
The same senior team engineers the storefront on Hyva or a custom theme, to Adobe standards, so the live store matches the design and loads fast on real devices.
Optimize
After launch we run conversion experiments and tune front-end performance, extending the storefront so the design keeps earning, not just looking good.
What merchants ask before they redesign their Magento store.
The questions we hear most before a redesign starts. If yours isn't here, just ask.
What does Magento web design include at IWD?
It covers the full storefront: UX and conversion design, visual design and brand, the front-end build on Hyva or a custom theme, a reusable design system, mobile-first responsive layouts, and Core Web Vitals performance. Designers and Magento engineers work as one team, so what gets designed is what ships.
Do you build on Hyva or a custom Magento theme?
Both, and we recommend the right one for your store. Hyva is our default for new builds because it strips out the heavy legacy front-end and ships fast, clean Core Web Vitals out of the box. When a brand needs something fully bespoke, we build a custom theme to Adobe coding standards, so upgrades never break the design.
Can you redesign our Magento storefront without replatforming?
Yes. A front-end redesign is one of the most common ways brands work with us. We can rebuild the storefront on Hyva or refresh a custom theme while leaving the Magento or Adobe Commerce back end, catalog, and integrations in place, so you get a modern, faster store without a full migration.
How is conversion-led Magento design different from a visual refresh?
A visual refresh makes the store look newer. Conversion-led design changes how it performs. We design around how your customers actually shop, the product pages, search, navigation, and checkout, then test and tune the parts that move revenue, not just the parts that look good in a portfolio.
How do you scope and quote a Magento web design project?
Every engagement is scoped to your storefront: the number of templates, the theme approach, your catalog and integrations, and the conversion work involved. You get a firm, itemized quote on the first call, with no long sales cycle, so you know exactly what you are committing to before anything begins.
Does the design come with the front-end engineering, or just files?
It comes built. We do not hand over flat mockups for someone else to interpret. The same senior team designs the storefront and engineers it in Magento, so the live store matches the design pixel for pixel and loads fast on real devices.
Give your catalog a storefront it deserves.
Tell us where the storefront is losing you. We will come back within one business day with a real plan, a real timeline, and a real number. If a full agency relationship is what you need, our Magento agency team can carry the whole build.