eCommerce Consulting Services That Drive Revenue.

Whether you need a full-scale eCommerce marketing plan or just want help improving one of your channels, we can help. Our consultants will work as an extension of your company’s eCommerce marketing team to create actionable plans, set goals and KPIs specific to each initiative, and ensure that reporting and attribution procedures are in place to demonstrate a real marketing ROI. Tell us what you need, and our eCommerce consultants will tell you how we will work together to get it done.

As an eCommerce consulting agency, we always create customized strategies for each client. That’s because our consultants know that your company is unique, with its own set of challenges and opportunities. Before we start crafting your detailed eCommerce marketing strategy, we’ll take the time to get to know your:

• Current website’s strengths and weaknesses
• Brand and branding guidelines
• Business’s history with eCommerce marketing
• Inventory of products
• Margins and pricing structures
• Customers, including personas and segments
• Existing eCommerce marketing initiatives
• Current eCommerce marketing team

• What’s currently working for your website and what you’ve already tried
• Your marketing proficiencies, including where you may need help or training
• Your budgets and timelines

Unifying your brand positioning across all eCommerce marketing channels is key to establishing your business presence in the minds of potential customers. Our eCommerce consultants are experts at branding. From aesthetics to messaging, we’ll work with you to develop marketing strategies that put your best foot forward at all times and on all platforms. Some of the branding services we provide include:

- Identifying a business landscape overview:We’ll help your marketing team define how best to present your business to your online market. This includes taking a deep dive into important factors like market size, projected growth, and more.

- Creating a value proposition: What makes your business unique? What is the driving force that sets you apart? Why do people *need* your product? We’ll answer all of these questions in a way that resonates with your online market.

- Establishing branding and creative guidelines: Our designers and brand experts will help establish a strategy so that no matter where you’re presenting your business, you always look good doing it.

Understanding the *who* you’re selling to is the first step to increasing your eCommerce conversion rates. Doing so makes all the difference to the what and how of your eCommerce marketing strategies. Once we come up with all three, our eCommerce consultants will work with you to craft detailed buyer personas that answer:

• “Who is buying our product?”
• “How are they finding us?”
• “What makes them convert?”

We’ll take the time to get to know your business, so that we understand how customers access your eCommerce website, what devices they use, what times of day they visit, what their intentions are, their typical purchasing behaviors, their expected online experiences, and the functionality they expect from your web presence. Finally, we’ll discover your eCommerce site’s unique “User Journeys.” This will tell us the sequence of events that lead your customers from click-to-conversion, so we know how to improve that experience and then ensure it happens as often as possible.

Accurate customer and traffic segmentations are key to scaling your business. Our eCommerce consultants are experienced with helping clients make data-driven decisions. They know how to identify and implement strategies for targeting and segmenting customers that increase ROAS and ROIs. We’ll make recommendations for establishing your targeting approaches and acquisition strategies. These will include when and how to use various targeting mechanisms based on a range of factors like demographics, geo-location, customer value, customer lifecycle, content-specific consumption, remarketing, and more. Likewise, we’ll take a look at your current segmentation and customer lists to find areas for improvement.

Using all of the information we’ve gathered about your business and current marketing initiatives, we’ll create and present to you a set of initial overall marketing objectives which are attainable, pragmatic, and practical. For each objective, we’ll define what success will look like and provide strategies for reaching those goals. Our eCommerce consultants will describe KPIs and Critical Success Factors, as well as the ideal promotional mediums for meeting them. We’ll identify potential pitfalls that could stand in the way and strategies for making sure they don’t.

Implementing a successful integrated eCommerce marketing strategy requires proven specific frameworks and methodologies. They ensure that your organization is focusing on incremental improvement, and help to structure and define marketing objectives in a way that keeps your team on the same page and on task. However, designing these strategies is only half the battle. Proper implementation is just as important. Our eCommerce consultants can handle every aspect of implementing your marketing strategy or let us know how we can support your team in the implementation process.

We’ll work with your team to define what success looks like for each action item in your marketing plan, so that you have goal-oriented benchmarks for success as you implement the eCommerce strategies we provide. Our eCommerce consultants also have their own project management methodology, which we call IMPACT, that ensures our marketing team is providing you with an extremely high level of service, transparency, and accountability. We want you to be a long-term client that views our eCommerce consulting agency as a partner in your success - one that provides measurable results.