SCOOPING UP A NEW ERA

Penn State Berkey Creamery isn’t just an ice cream shop - it’s a Penn State legend. Since 1865, it has been serving up fresh, science-backed dairy products to students, alumni, and visitors. But as demand for their premium ice cream soared beyond campus, tradition alone wasn’t enough.

They needed a high-performance eCommerce platform that could handle nationwide shipping, seasonal rushes, and a seamless shopping experience. With a bespoke Adobe Commerce solution, we transformed their digital storefront - leading to a 70% increase in eCommerce conversion rates.

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Local to Nationwide

Game days, alumni reunions, and holiday shopping sprees meant sudden spikes in traffic and orders. The new platform was designed to handle the rush. Optimized hosting and caching ensured the site stayed fast, even during high-demand periods. Checkout was reengineered to process orders quickly, eliminating the bottlenecks that once caused delays. With a mobile-first approach, customers could browse, customize, and check out effortlessly, no matter where they were.

Shipping Without the Meltdown

Selling ice cream nationwide required more than just a strong eCommerce platform—it demanded precision logistics. The new system introduced advanced shipping logic that automatically calculated the right amount of dry ice and packaging for each order. Customers could now schedule their deliveries with confidence, knowing their frozen treats would arrive in perfect condition. With real-time tracking, they could follow their order’s journey from campus to doorstep, making the process as smooth as the ice cream itself.

Flavor-Packed Shopping, Bigger Orders

Shopping for ice cream should be fun, and now it is. Customers can mix and match their favorite flavors to create custom packs, while curated flavor bundles make it easier to discover new favorites. These updates not only improved the shopping experience and increased average order value by 14.7%, but also boosted overall sales by 56%.

How to Cone: AN Illustrated Process

To showcase the art of cone-making, we developed a series of custom illustrations that highlight every detail, from the selection of fresh ingredients to the precise temperature and storage required to maintain quality. These visuals guide customers through each step of the process, illustrating the care and craftsmanship behind each scoop.

Designed for the Mobile Generation

Most customers weren’t shopping from a desktop - they were on the move, grabbing ice cream between classes or reminiscing about their college days. The website was built to meet them where they were. With an intuitive design, faster navigation, and a seamless checkout experience, ordering from a phone was just as easy as ordering in-store. Integrated marketing tools boosted engagement, driving traffic through SEO, targeted email campaigns, and promotions that kept alumni and fans coming back for more.

Game Day, Holiday Rush? Bring It On.

No more downtime during peak Penn State weekends. The new platform is built to handle surges in traffic without breaking a sweat. Checkout flows are faster, reducing abandoned carts and turning more visitors into paying customers. Conversions have climbed, and with improved backend efficiency, fulfillment teams can process orders without missing a beat. More customers, bigger orders, and a seamless experience from start to finish.

Sharing the Creamery story

We brought Berkey Creamery’s 150-year legacy to life with an engaging history page blends storytelling, pride, and craftsmanship. Through storytelling and visuals, we connected their rich tradition with today’s digital experience - giving every visitor a taste of what makes their ice cream legendary.