BORN TO PERFORM

Name: Runners Athletics Case Study
Brand: IWD Agency
SKU: Magento Development Services
Rating: 4.87 (32 reviews)

Born in Austin, Texas, Runners Athletics set out to inspire movement with sustainable, premium athleisure and accessories designed for everyday life. With a commitment to eco-friendly practices, expert craftsmanship, and functional design, the brand quickly built a loyal following.

To scale their growth, Runners partnered with IWD Agency. Together, we aligned to elevate their digital presence, optimize performance, and drive exponential growth - helping them 10x their revenue.

BUILT ON

Brands

Outrunning the Obstacles

Runners had the vision and products, but their website simply wasn't keeping pace. That’s where we stepped in.

Partnering together, we built a high-performance eCommerce site on Shopify that reflected their vision and elevated the customer experience.

Beyond development, we worked closely with Runners to help scale business with content creation, digital ads, email marketing, and branded assets.

A Global Lens on Style

Over multiple product launches, we organized photoshoots around the world—from San Diego to Barcelona to Manila—to showcase Runners Athletics’ new athleisure collections for men and women. Each shoot was tailored to capture vibrant, storytelling-driven imagery that reflects the brand’s modern, performance-focused, and eco-conscious identity. These visuals now elevate their website, marketing campaigns, and global presence.

A Logo That Leads the Way

We crafted the Runners’ logo to embody the brand’s essence: premium, performance-driven, and eco-conscious. Along with the primary logo, we designed logo variations, including a versatile monogram "R" for small-scale use on product tags, digital icons, and packaging.

Made for the Move

With a mobile-first design, the new website is built to perform flawlessly for Runners’ active, on-the-go audience. Every feature, from responsive navigation to optimized visuals, is tailored to smaller screens without sacrificing speed or usability. Mobile shoppers expect a seamless experience, and now they can browse, add to cart, and check out with ease - no matter where they are.

Find it, Love It, Buy It

To make product discovery effortless, we introduced image swatches on product pages, allowing customers to preview styles, colors, and details at a glance. Alongside this, we optimized the site search functionality.

We also streamlined the shopping experience by adding quick add-to-cart buttons across all collection pages. With this feature, customers can easily add items to their cart without leaving the page, keeping their shopping journey smooth and uninterrupted.

360 Degrees of Confidence

We introduced 3D product images and 360-degree product views to give customers a fully immersive way to experience Runners Athletics’ products online. Shoppers can now explore items from every angle, getting an up-close look at the premium quality and craftsmanship that set the brand apart. These dynamic visuals provide a tangible, hands-on feel to the digital shopping experience, making it easier for customers to trust what they’re buying.

Packaging That Speaks for Itself

We designed product packaging that embodies Runner’s commitment to sustainability, functionality, and style. From eco-friendly barefoot minimalist shoe boxes, custom tissue paper, to sleek and protective sunglass cases, every detail was thoughtfully crafted to enhance the customer experience. The design was geared to elevate the unboxing experience, and reinforce Runners reputation for premium craftsmanship and attention to detail.

Checkout Without the Drama

We reimagined the checkout process to make it faster, simpler, and more convenient for customers. Alongside a streamlined design with fewer steps and intuitive navigation, we introduced expanded payment options including Apple Pay, Google Pay, Amazon Pay, and Buy Now, Pay Later services. Additionally, we implemented upsell opportunities at checkout, encouraging customers to discover complementary products before completing their purchase.

Marketing That Moves

We launched precision-targeted Meta and Google ad campaigns to engage active, eco-conscious customers, driving awareness and traffic to the site.
To amplify the brand’s story, we partnered with fitness influencers whose audiences aligned with Runners Athletics’ mission, building trust and authenticity through real-world connections.

Seasonal Promotions That Deliver

For Runners Athletics, seasonal moments like Black Friday and holiday sales are prime opportunities to connect with customers and drive sales. To make the most of these events, we designed dynamic, mobile-optimized website banners that seamlessly aligned with their ad campaigns and email marketing strategies. By integrating these assets into their marketing ecosystem, we helped Runners Athletics maximize engagement during key shopping periods, boost conversions.