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Shopify Plus B2B Development

Shopify Plus B2B, built to sell wholesale the way buyers order.

Your wholesale program has outgrown spreadsheets, a bolt-on app, or a second store you dread maintaining, and the manual orders are eating margin. We are a senior Shopify Plus B2B development agency that builds company accounts, customer-specific catalogs, quantity rules, and ERP sync for brands selling to businesses and consumers at once. Sixteen years in, with no junior bench and no handoffs.

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Trusted by 300+ brands
RolexIntelYETIPenn StatePurdue UniversityAsicsSiemensMarucci
Why brands come to us

When wholesale has outgrown the workaround you started with.

Most brands bolt B2B onto a retail store with an app, or stand up a second site, and both choices cost more every quarter in manual orders, mispriced invoices, and duplicated work. We are the Shopify B2B development team brands call when wholesale is core to the business and it has to run on native Shopify Plus B2B. As a senior Shopify Plus agency, we pair platform engineering with commerce strategy, so the build ships and the orders come in clean.

16+ yrs
Building B2B commerce, since 2009
300+
Brands shipped worldwide
$10B+
In client GMV powered
94%
Client retention after launch
Partnerships · Reviews · Awards

Credentials & recognition.

Partnerships
Customer reviews
Industry awards
  • CSSDA Best Innovation
  • CSSDA Special Design Kudos
  • CSSDA Best UI Design
  • CSSDA Best UX Design
  • CSSDA Best UX Design
Client-first approach

We're here to help you win, plain and simple.

Same senior team from kickoff to launch and beyond. We do not outsource, we do not disappear after go-live, and we do not hand you off.

Client TestimonialWatch their story
Client TestimonialWatch their story
94%
Client retention

Across every phase. Discovery, build, launch, and growth, the same senior team stays with you.

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What our Shopify B2B team builds

Full-stack Shopify Plus B2B, from company accounts to ERP sync.

Whatever your wholesale program needs, the same senior engineers handle it end to end. Every engagement is scoped to your buyers and your roadmap, not a fixed package.

/01Company accounts & buyer rolesMultiple buyers, locations, and permissions per company, so a purchasing team orders the way it actually works, not the way retail checkout assumes./02Wholesale catalogs & pricingCustomer-specific catalogs and price lists at scale. Every buyer sees their negotiated pricing, their products, and nothing they should not./03Quantity & ordering rulesMinimums, case packs, increments, and order limits enforced in the cart, so wholesale orders arrive clean and your warehouse stops fixing them by hand./04B2B & DTC on one storeSell retail and wholesale from a single store and admin, with the right catalog, pricing, and experience shown to each customer automatically./05Checkout extensibility & net termsNet 30 terms, purchase orders, custom fields, and approval flows built on Shopify's modern checkout, so finance and buyers both get what they need./06ERP & NetSuite integrationTwo-way sync between Shopify and NetSuite, SAP, or your ERP so companies, pricing, inventory, and orders stay accurate without manual re-keying./07Wholesale migration & cleanupMove off a bolt-on wholesale app or a second B2B store onto native Shopify Plus B2B, carrying companies, price lists, and history across intact./08Headless & custom B2B storefrontsHydrogen and headless front-ends for buying experiences that go beyond the theme, with the same senior engineers from architecture to launch./09Markets & international wholesaleSell to buyers in multiple regions and currencies with Shopify Markets, so expanding wholesale into a new country is a setting, not a rebuild.
B2B needs Plus

B2B on Shopify means Shopify Plus.

This is the clearest plan decision in the Shopify world: native B2B, company accounts, wholesale catalogs, and net terms live on Plus. Standard Shopify needs apps to approximate them. We build real B2B on Plus, and tell you honestly when an app on standard is enough.

Shopify

On standard Shopify, B2B is possible through wholesale apps and a separate store or password-gated catalog. It works for simple wholesale, but the buyer experience and pricing logic are limited.

Best when
  • Your wholesale needs are simple
  • A single price list and basic gating suffice
  • You are not ready for the Plus plan yet
Shopify Plus

Plus ships native B2B: company accounts, buyer roles, multiple price lists, quantity rules, and B2B plus DTC on one store, with checkout extensibility for net terms and approvals.

Best when
  • You need company accounts and buyer roles
  • Multiple catalogs, price lists, and terms
  • B2B and DTC from one storefront

We map your wholesale model in a B2B consult before building.

Featured work

Proof behind the partnership, not just a pitch.

A few of the stores our senior team has shipped, scaled, and stayed on to grow.

Wholesale · Shopify PlusEuropa Eyewear — IWD ecommerce case study

Europa Eyewear

A Shopify Plus wholesale storefront with SparkLayer B2B and a Mirakl marketplace for a global eyewear house.

3,500+
Products
2
Marketplaces
B2B · MagentoQC Supply — IWD ecommerce case study

QC Supply

An enterprise Magento B2B rebuild with GroupBy search and Microsoft Dynamics ERP for a high-SKU distributor.

100%
Headless PWA
10+
B2B tiers
B2B · Adobe CommerceSchoolFix — IWD ecommerce case study

SchoolFix

An Adobe Commerce B2B store for a school-supplies distributor, with DCKAP integration and Yotpo reviews.

View the case study
See more of our work
Why IWD

The same senior engineers from kickoff to launch and beyond.

Most B2B builds go sideways for one of two reasons: the work gets passed to a junior team, or the agency vanishes once the invoice clears. We built IWD to do the opposite.

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  • A senior Shopify Plus B2B team

    Your build is handled by engineers who know Shopify B2B at the platform level, from company accounts to checkout extensibility, so it is built right and stays upgrade-safe.

  • Senior team, no junior bench

    You work with the people doing the work. We do not hand your wholesale build to a training program and disappear once the store goes live.

  • Sixteen years across platforms

    We have shipped B2B commerce since 2009 on Shopify Plus and beyond, for high-volume DTC, complex distributors, and brands selling to businesses and consumers at once.

  • We build, then we stay

    Most clients keep us on after launch for new buyer features, integrations, and growth. The team that built your B2B store is the team that improves it.

How we work

A clear path from audit to measurable results.

01

Audit

We map how your buyers order today, where wholesale leaks revenue or eats manual hours, and what native Shopify Plus B2B can replace.

02

Architect

A phased roadmap with scope, timeline, and a real number. You see the catalog, pricing, and integration plan before any code is written.

03

Build

Two-week sprints, weekly demos, and a shared backlog. The same senior engineers ship company accounts, catalogs, and ERP sync every cycle.

04

Optimize

After launch we tune the buyer experience, extend permissions and integrations, and add features as your wholesale program grows.

Questions, answered

What merchants ask before they build on Shopify Plus B2B.

Is Shopify Plus B2B a real wholesale platform, or just a discount on retail?

It is a full native B2B system. Shopify Plus B2B gives you company accounts with multiple buyers and locations, customer-specific catalogs and pricing, quantity rules, net payment terms, and buyer-level permissions, all built into the platform rather than bolted on with a third-party app.

Can we sell B2B and DTC from the same Shopify store?

Yes, and it is the main reason brands move to Shopify Plus B2B. One store, one catalog source, and one admin can serve retail shoppers at retail prices and approved wholesale buyers at their contract pricing, with the right experience shown to each. We architect the catalog, customer tagging, and pricing logic so the two never collide.

Can you migrate us from a wholesale app or a separate B2B store?

Yes, and it is a common starting point. Many brands run B2B on a bolt-on app or a second store that is expensive to maintain. We map your companies, price lists, and ordering rules onto native Shopify Plus B2B, carry over customers and history, and retire the workaround.

How do you connect Shopify Plus B2B to NetSuite or our ERP?

We build a two-way sync between Shopify and NetSuite, SAP, or your ERP so companies, catalogs, customer-specific pricing, inventory, and orders stay accurate without manual re-keying. Wholesale orders flow into the ERP the moment a buyer checks out, the same way our team handles Adobe Commerce integrations.

How do you scope and quote a Shopify Plus B2B project?

Every engagement is scoped to your business: the number of companies and buyers, how complex your pricing is, your ERP, and whether you are also running DTC. You get a firm, itemized quote on the first call, with no long sales cycle, so you know exactly what you are committing to before anything begins.

Do we need Shopify Plus, or will standard Shopify do B2B?

Standard Shopify now includes a baseline of B2B features, but the native company accounts, unlimited catalogs, customer-specific pricing at scale, and checkout extensibility that serious wholesale needs are part of Shopify Plus. We will tell you honestly on the first call which plan fits the volume and complexity you are working with.

Run wholesale the way your buyers actually order.

Tell us where your B2B program is stuck. We will come back within one business day with a real plan, a real timeline, and a real number.

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