Shopify Plus for B2B: The Ultimate Guide to Enterprise E-Commerce

Thinking about upgrading to Shopify Plus? You’ve probably heard it’s the go-to platform for scaling e-commerce businesses, from ambitious startups to established global brands. In this post, we’ll break down everything Shopify Plus has to offer, including B2B and wholesale capabilities, checkout customization, automation, integrations, and international growth features**. Whether you’re considering making the switch or just want to see what’s possible, this guide will help you determine if Shopify Plus is the right fit for your business.

What Is Shopify Plus?

Simply put, Shopify Plus is the enterprise-level version of Shopify, designed for high-volume businesses that need more power, flexibility, and support. While regular Shopify is great for small businesses, Shopify Plus provides advanced tools for scaling brands that handle thousands of orders per day, need B2B solutions, or operate in multiple international markets.

Why Upgrade to Shopify Plus?

Enterprise-grade scalability for high-growth brands
B2B & wholesale capabilities for bulk ordering, custom pricing, and private storefronts
Advanced checkout customization for boosting conversions
Powerful automation tools to streamline operations
International selling with localized storefronts and multi-currency support
Priority support & dedicated account management

Shopify Plus B2B & Wholesale Features

One of the biggest advantages of Shopify Plus is its powerful B2B and wholesale functionality. Unlike standard Shopify, Plus gives merchants built-in tools for managing wholesale customers without third-party apps or workarounds.

Custom Pricing & Price Lists

With Shopify Plus, you can assign custom price lists to different customer groups, allowing you to:

Offer exclusive wholesale discounts
Set tiered pricing for bulk orders
Personalize pricing for VIP clients

Dedicated Wholesale Storefronts

With Shopify Plus, you can set up a private, password-protected B2B storefront that operates separately from your D2C site. Wholesale customers can:

Access exclusive pricing and discounts tailored to them
Place high-volume orders with ease
Reorder efficiently without disrupting your main store

Streamlined Net Payment Terms

Shopify Plus simplifies Net 30/60 payment terms with built-in automation, eliminating the need for manual invoicing. Businesses can:

Offer flexible payment options without added complexity
Automatically track due dates to reduce administrative work
Ensure smooth transactions with seamless account management

Real-World Example

Imagine logging into a wholesale portal where pre-negotiated pricing is displayed, credit terms are already applied, and bulk orders can be placed in seconds. This is Shopify Plus for B2B in action—streamlined, professional, and automated.

Headless Commerce: Full Customization with Shopify Plus

Headless commerce is a buzzword, but what does it mean? Essentially, Shopify Plus allows you to separate your front-end design from Shopify’s backend, meaning you can build a completely custom storefront with frameworks like React, Vue, or Next.js while still leveraging Shopify’s powerful infrastructure.

Why Go Headless?

Complete design freedom beyond Shopify’s standard themes
Seamless integration with mobile apps and custom web experiences
Faster site speeds and better performance

If your brand prioritizes unique customer experiences, Shopify Plus’s headless commerce capabilities are game-changing.

Shopify Plus Checkout: The Fastest in E-Commerce

The Shopify Plus checkout is one of its biggest selling points, offering lightning-fast performance and high conversion rates.

Key Checkout Features:

Shop Pay: Enables 1-click checkout, boosting mobile conversions by 91%
Customization: Edit checkout layout, add upsells, and integrate loyalty programs
Speed: 4x faster than standard checkouts

For businesses processing high-volume orders, Shopify Plus checkout reduces friction, increases sales, and optimizes customer experience. And if you're on the lookout for a winning checkout optimization app, check out Dominate.co, you’ll thank us later.

Integration Capabilities: Connect Your E-Commerce Stack

If your business relies on multiple systems (ERP, CRM, fulfillment software), Shopify Plus’s robust API ecosystem makes it easy to integrate everything seamlessly.

Sync inventory across sales channels
Connect marketing tools for data-driven campaigns
Automate order processing and fulfillment

With Shopify Plus Partners like IWD Agency, you can set up advanced integrations without the headache.

Shopify Flow: Automate & Scale Effortlessly

Shopify Flow is an automation tool exclusive to Shopify Plus, allowing you to create custom workflows without coding.

Examples of Automation:

Tag VIP customers and send them exclusive offers
Auto-reorder stock when inventory runs low
Trigger Slack notifications when high-value orders come in

By automating repetitive tasks, Shopify Plus frees up your team to focus on growth.

International Selling: Expand Your Brand Globally

Expanding internationally? Shopify Plus makes it easy with multi-store capabilities and currency localization.

Localized storefronts for different countries
Multi-currency checkout
Integrated global payment gateways

Sell seamlessly in multiple regions while keeping operations centralized and efficient.

Flash Sales & High-Traffic Campaigns

If you run Black Friday sales or product drops, Shopify Plus’s scalable infrastructure ensures your site can handle massive spikes in traffic without downtime.

Auto-enable discounts & promotions at specific times
Track campaign performance in real-time
Ensure checkout stability during peak sales events

Shopify POS: Unifying Online & Offline Sales

With Shopify Plus POS, merchants can seamlessly integrate physical stores with their online presence.

Sync inventory across locations
Enable in-store pickups for online orders
Track omnichannel sales performance

For brands selling in-person at pop-ups, retail locations, or events, Shopify Plus POS ensures consistent, real-time inventory management.

Shopify Plus Pricing & Support

What’s the Cost?

Shopify Plus starts at $2,300 per month
Custom pricing applies to high-volume businesses

Is It Worth It?

If your brand is scaling rapidly, processing thousands of orders, or expanding into B2B, the investment in Shopify Plus pays for itself through automation, conversion optimization, and reduced overhead.

Premium Support & Account Management

Dedicated Account Manager to guide your growth
Priority 24/7 support for Shopify Plus merchants
Launch Engineers to assist with migrations & custom setups

Is Shopify Plus Right for Your Business?

Shopify Plus isn’t for everyone. If you’re a small business or startup, the standard Shopify plans might be enough. However, if you:

Manage high sales volume
Sell to both B2B & DTC customers
Need extensive customization & automation
Expand internationally

Then Shopify Plus is built for you.

Get Expert Help from IWD Agency

Still unsure? IWD Agency specializes in Shopify Plus implementations, custom builds, and e-commerce scaling strategies. Let’s build a high-performing store tailored to your business. Contact us today!