B2B commerce, built the way enterprise wholesale actually works
Adobe Commerce B2B is the most capable native B2B platform on the market. Company accounts. Quote-to-order workflows. Buyer-specific catalogs and pricing. Requisition lists. Credit limits and payment terms. Multi-tier approval routing. None of that ships configured. Every B2B brand we work with has a different combination of those features turned on — and a different ERP behind the scenes. This is what an Adobe Commerce B2B implementation actually involves.
Native Adobe Commerce B2B modules
Company accounts
Multi-buyer org structures with parent-child hierarchies. Company admins manage their own users, roles, payment methods, and shipping addresses without IWD support intervention.
Shared catalogs
Buyer-specific product visibility and pricing. Each company sees only the SKUs and price tiers contracted to them. Bulk catalog assignment via customer-group rules or per-company overrides.
Quote management
Buyers request quotes from the cart. Sales reps negotiate line-item pricing, discounts, terms. Approved quotes convert to orders with one click. Quote history per buyer and per company.
Requisition lists
Repeat-order templates buyers can save, share across their company, and reorder in one click. Critical for MRO and replenishment workflows where the same SKU mix ships every month.
Purchase orders
Buyers check out with a PO number against their company credit limit. PO data flows to your ERP for invoicing and AR reconciliation. Configurable approval thresholds per company.
Credit limits & terms
Net 30, Net 60, custom payment terms per company. Real-time credit limit enforcement at checkout. Sync available credit with your ERP so AR holds and overages can't slip through.
Approval workflows
Multi-tier order approvals — buyer submits, supervisor reviews, procurement approves. Threshold-based routing (orders over $10K need VP sign-off). Audit trail per order.
Custom pricing rules
Tiered volume pricing, contract pricing, customer-group pricing, manual overrides. Pricing tables sync from ERP or run native in Adobe Commerce. We've shipped 7-tier pricing models on production.
Quick order & CSV upload
SKU-and-quantity quick order forms for buyers who already know what they need. CSV bulk upload for 100-line orders. The opposite of B2C browse-and-buy — built for procurement workflows.
B2B + B2C hybrid
Run B2B and B2C on the same Adobe Commerce instance with separate storefronts, catalogs, and checkout flows. Shared product data, isolated commercial logic. Common for brands selling direct + wholesale.
Your ERP is the source of truth. Adobe Commerce has to respect that.
Pricing, inventory, credit limits, customer hierarchies, order status — none of it can live independently in commerce and ERP. We've shipped Adobe Commerce + NetSuite, SAP, Microsoft Dynamics, and Sage integrations on B2B builds. The pattern is the same: bidirectional sync, conflict resolution rules, and a clear system-of-record for every data type.
- → Adobe Commerce + NetSuite connector
- → Magento + NetSuite connector
- → SAP S/4HANA & ECC integrations
- → Microsoft Dynamics 365 BC
- → Sage Intacct & Sage X3
- → Acumatica & Epicor Kinetic
5-phase Adobe Commerce B2B implementation
Discovery & data model
Map company hierarchies, buyer roles, pricing tiers, catalog assignment logic. Document ERP system-of-record decisions.
Foundation build
Configure native B2B modules, customer groups, shared catalogs. Stand up dev environment. Theme work in parallel.
ERP integration
Bidirectional sync, customer-group mapping, pricing pipeline, inventory feed, order writeback, credit-limit enforcement.
UAT & pilot
Roll out to 3-5 friendly customer accounts. Validate end-to-end order flows. Fix edge cases. Tune approval thresholds.
Rollout & optimization
Migrate the buyer base in waves. Train sales reps on quote management. Monitor order volume, AR cycle time, support load.
What B2B implementations actually move
Quote-to-order cycle reduction for an industrial distributor after self-serve quote workflows replaced rep-by-phone process.
AOV lift on a manufacturer's wholesale channel after CSV upload + requisition lists shipped. Reorder volume drove most of the gain.
Sales-rep order-entry hours after self-serve B2B portal launched. Reps redeployed from data entry to actual account growth.
Days-sales-outstanding reduction after PO automation + ERP credit-limit sync. Fewer billing disputes, faster collections.
Build B2B the right way the first time
A certified B2B architect runs a 45-min discovery: ERP system-of-record, company-hierarchy depth, pricing complexity, approval workflows. We model the implementation scope before quoting. Useful even if you're still evaluating Adobe Commerce vs alternatives.
Book a B2B review →Related services
Adobe Commerce B2B implementations almost always involve our full Adobe Commerce development services team, the Adobe Commerce Cloud infrastructure stack, and our certified Adobe Commerce experts. Brands moving from Magento Open Source or another platform run this through our Adobe Commerce migration process. For Magento Open Source B2B, see our Magento B2B solutions page. The cross-platform B2B wholesale page covers Shopify Plus B2B and BigCommerce B2B for brands still in evaluation.
ADOBE COMMERCE CLOUD DEPLOYMENT
Launch on Adobe Commerce Cloud with optimized infrastructure. Our certified team configures Pro or Starter plans, CDN, multi-region deployments, and auto-scaling. We handle the entire migration from on-premise to cloud. See our Adobe Commerce development services for full builds.
CLOUD INFRASTRUCTURE OPTIMIZATION
Maximize Adobe Commerce Cloud performance - Fastly CDN configuration, Elasticsearch tuning, Redis caching, and New Relic monitoring. Our US & EU-based agency delivers 40% faster page loads on average. Pair with Adobe Commerce maintenance for ongoing optimization.
DEVOPS & CI/CD PIPELINES
Streamline Adobe Commerce Cloud deployments with automated CI/CD pipelines, staging workflows, and rollback strategies. We configure Git-based deployments, automated testing, and continuous integration for rapid, safe releases.
CLOUD MIGRATION & REPLATFORMING
Migrating to Adobe Commerce Cloud from Magento 1, Magento 2 on-premise, or another platform? Our experts map data migration, preserve SEO equity, optimize for cloud architecture, and minimize downtime. See our ecommerce replatforming services.
MULTI-REGION & GLOBAL DEPLOYMENT
Expand globally with Adobe Commerce Cloud's multi-region architecture. We configure geo-routing, currency and tax localization, and CDN optimization for international markets. Ideal for B2B ecommerce with global distributors.
CLOUD SECURITY & COMPLIANCE
Secure your Adobe Commerce Cloud deployment—PCI DSS compliance, WAF configuration, SSL/TLS, two-factor authentication, and regular security patches. We conduct security audits and implement best practices for enterprise compliance.
ADOBE COMMERCE B2B INFRASTRUCTURE SERVICES
WHY CHOOSE IWD FOR ADOBE COMMERCE B2B?
FULL STACK
From cloud architecture to deployment - we own the entire project lifecycle. No offshore handoffs.
CLOUD-NATIVE
Pro-tier Adobe Commerce Cloud experience with 100+ enterprise cloud deployments.
16+ YEARS
Deploying Adobe Commerce and Magento in cloud environments since early adoption.
US-BASED AGENCY
100% in-house cloud expertise. Direct communication. No time zone delays or offshore handoffs.
40% FASTER
Average page load improvement after our Adobe Commerce Cloud optimization.
99.99% UPTIME
Enterprise-grade reliability with auto-scaling, failover, and monitoring.
FASTLY CDN OPTIMIZATION
Maximize Adobe Commerce Cloud's Fastly CDN - custom VCL configuration, edge caching strategies, image optimization, and geographic routing. We deliver sub-second page loads globally with proper CDN architecture.
ELASTICSEARCH & CATALOG PERFORMANCE
Optimize Adobe Commerce Cloud search and catalog performance. We tune Elasticsearch configuration, implement advanced caching, and optimize queries for large catalogs (100K+ SKUs). Critical for B2B ecommerce with complex catalogs.
HEADLESS & PWA ON ADOBE COMMERCE CLOUD
Build headless storefronts on Adobe Commerce Cloud - PWA Studio, React, Next.js, or Vue.js frontends with Adobe Commerce APIs. We architect API-first, cloud-native commerce. See headless commerce development.
ADOBE EXPERIENCE CLOUD INTEGRATION
Unify Adobe Commerce Cloud with Experience Cloud, Real-Time CDP, Adobe Analytics, Adobe Target, and Marketo. We integrate the full Adobe ecosystem for personalized, data-driven commerce experiences.
CLOUD MONITORING & ALERTING
Proactive Adobe Commerce Cloud monitoring with New Relic, custom dashboards, performance alerts, and error tracking. We configure alerting for traffic spikes, slow queries, and deployment issues before they impact customers.
CLOUD COST OPTIMIZATION
Reduce Adobe Commerce Cloud costs without sacrificing performance. We audit infrastructure usage, optimize resource allocation, implement efficient caching, and recommend Pro vs. Starter tier strategies based on actual needs.
ADVANCED B2B PLATFORM CAPABILITIES
Adobe Commerce Cloud Deployment
Launch on Adobe Commerce Cloud Pro or Starter plans with optimized infrastructure, CDN, and auto-scaling. We handle migration from on-premise. See Adobe Commerce development services for full builds.
Cloud Infrastructure Optimization
Fastly CDN, Elasticsearch, Redis caching, and New Relic monitoring. Our US & EU-based agency delivers 40% faster page loads. Pair with Adobe Commerce maintenance.
DevOps & CI/CD Pipelines
Automated deployments with Git-based workflows, staging environments, and rollback strategies. We configure continuous integration for rapid releases on Adobe Commerce Cloud.
Cloud Migration & Replatforming
Migrate to Adobe Commerce Cloud from Magento on-premise or other platforms. We preserve SEO equity and minimize downtime. See ecommerce replatforming.
Multi-Region & Global Deployment
Expand globally with multi-region Adobe Commerce Cloud architecture, geo-routing, and localization. Ideal for B2B ecommerce with global distributors.
Why Adobe Commerce B2B Wins
Enterprise reliability
99.99% uptime with auto-scaling, load balancing, and multi-region failover. Built for Black Friday traffic.
Global performance
Fastly CDN with edge caching delivers sub-second page loads worldwide. Optimized for international commerce.
Rapid deployment
Git-based CI/CD pipelines enable multiple deployments per day. Ship features faster without downtime.
Built-in security
PCI DSS Level 1 compliant infrastructure with WAF, DDoS protection, and automated security patches.
INVESTMENT & TIMELINE
ESSENTIAL
FAST B2B ENABLEMENT
Company accounts, quote workflows, basic pricing. Ideal for brands adding B2B to existing Adobe Commerce Cloud.
COST EFFICIENT
Leverage native Adobe Commerce B2B modules. Pair with Adobe Commerce maintenance.
BEST FOR
Mid-market B2B brands. Wholesale merchants needing company accounts and quotes.
ENTERPRISE
BESPOKE B2B ARCHITECTURE
Custom pricing rules, ERP integration, requisition lists, approval workflows. Full-stack B2B commerce solution.
ADOBE COMMERCE B2B AGENCY
US & EU-based team. Certified Adobe Commerce partner. See Adobe Commerce development and B2B ecommerce agency services.
BEST FOR
Enterprise B2B. High-volume wholesale. Complex pricing and multi-company requirements.
CLOUD INFRASTRUCTURE
- Pro and Starter tiers
- Auto-scaling and load balancing
- Multi-region deployment
- 99.99% uptime SLA
- Disaster recovery and backups
PERFORMANCE & CDN
- Fastly CDN integration
- Edge caching and VCL
- Image optimization
- Geographic routing
- Sub-second page loads
DEVOPS & AUTOMATION
- Git-based deployment
- CI/CD pipelines
- Automated testing
- Staging environments
- Zero-downtime deployments
SECURITY & COMPLIANCE
- PCI DSS Level 1 compliance
- WAF and DDoS protection
- SSL/TLS encryption
- Two-factor authentication
- Regular security patches
ADOBE COMMERCE CLOUD FEATURES WE LOVE
our EXPERIENCe
16+ years deploying Adobe Commerce in cloud environments. Our US & EU-based agency has delivered 100+ Adobe Commerce Cloud implementations—from mid-market Starter plans to enterprise Pro deployments with multi-region architecture. Clients like Penn State saw +36% engagement and +67% site speed after migrating to cloud with our optimization.
Whether it's cloud deployment, integrations, or maintenance, we bring certified cloud-native expertise. Compare with Shopify Plus or explore platform migration options.
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