Wholesale built to win.

B2B eCommerce Agency

Complex price tiers, company accounts, bulk orders, ERP sync…B2B eCommerce is different. IWD's in-house, certified team designs and develops high performing B2B and wholesale storefronts on Adobe Commerce/ Magento, Shopify Plus, BigCommerce, and cus stacks. With 16 years of platform agnostic experience, we turn legacy ordering and manual quotes into seamless online portals that boost revenue and slash operational costs.

Why B2B
eCommerce Matters

86%

of B2B buyers prefer self-service portals to speaking with sales reps.

3X

higher average order value after implementing real-time inventory and tiered pricing online.

52%

reduction in order-processing costs when EDI/Punchout is integrated into a B2B eCommerce platform.

80%

of wholesalers plan to invest in a dedicated B2B eCommerce platform within 18 months.

Our Proven Process

Our Proven Process

WHAT MAKES IWD
Different
Exceptional
Wow
Stand out
Fearless
Agile

16 Years of B2B Expertise

From manufacturers to universities, we've launched 100+ wholesale portals.

Certified, In-House Developers

Adobe, Shopify Plus, and BigCommerce certifications, no outsourcing.

Platform Agnostic & Headless Ready

Objective guidance to match tech with business goals and budget.

ERP & Punchout Specialists

Deep experience syncing NetSuite, SAP, and OCI catalogs for procurement compliance.

Performance & CRO Focus

Speed, UX, and ongoing testing baked into every build to maximize ROI.

Results in Action

your search is over.

ready to start?

Telling their story like it's our own

Cross-platform B2B ecommerce agency: how we choose, scope, and ship

A B2B ecommerce agency engagement isn't just a platform pick. It's company-account architecture, customer-group pricing, ERP and PIM integration, quote workflows, sales-rep impersonation, net payment terms, and the post-launch operational ownership of all of it. Our team has shipped B2B builds across Magento, Adobe Commerce, Shopify Plus, BigCommerce, and Salesforce Commerce Cloud. Below is how we decide which platform fits, what we ship per platform, and how the engagement runs.

Which B2B ecommerce platform fits which buyer

PlatformB2B feature setBest GMV rangeStrongest forTrade-off
Adobe Commerce B2BNative (shared catalogs, quote-to-order, requisition lists)10M to 500M+Enterprise B2B with deep customisation, multi-warehouseHighest license + dev cost
Magento Open Source + B2B extensionsExtension stack (Aheadworks, Mageworx)2M to 30MBrands that want platform control without commerce licenseHigher DevOps + maintenance burden
Shopify Plus B2BNative (companies, buyer hierarchy, custom pricing)5M to 100MUnified B2B + DTC under one tenant, faster time-to-marketSimpler quote workflow than Magento or BC native
BigCommerce B2B EditionNative (quote-to-order, requisition lists, price lists)2M to 50MStandard B2B workflows, mid-market budgetSmaller app ecosystem than Shopify Plus
Salesforce Commerce CloudNative + custom (B2B Commerce on SFRA)50M+Brands already on Salesforce Marketing + Service CloudHighest TCO across the bracket

What every B2B ecommerce agency engagement includes

Platform selection and discovery

1 to 2 week audit. Map your B2B workflow (companies, hierarchy, custom pricing, quotes, net terms), integration stack (ERP, PIM, CRM, OMS), GMV trajectory, and team headcount. Output is a written platform recommendation with rationale and a phased implementation plan.

B2B native configuration

Company accounts, buyer hierarchy with role-based permissions, customer-group catalogs and pricing, quote-to-order workflow with approval routing, requisition lists, net 30 payment terms, sales rep impersonation. Configured to match your sales process, not custom-coded.

ERP + CPQ + PIM integration

Live integrations with NetSuite (via our dedicated NetSuite Connector), SAP B1, Acumatica, Microsoft Dynamics 365, Akeneo PIM, Salesforce CPQ, and PROS. Standard sync: customers, customer-group pricing, inventory, orders, fulfillment status, returns.

B2B-specific UX

Buyer-portal design (quote builder, requisition list, company management), sales rep impersonation banner, custom checkout for net terms, mobile-first B2B catalog browsing. WCAG 2.1 AA accessibility throughout.

Post-launch operational ownership

8-week post-launch SEO monitoring against a pre-launch baseline. Transition into a Growth or Enterprise support retainer for ongoing development. Same engineers who built the store handle support, which keeps institutional knowledge with the project.

Outcomes our clients see

16+ yrs
B2B ecommerce experience
100+
B2B builds delivered
5 platforms
Magento, Adobe, Shopify, BC, SFCC
8 to 24 wk
Typical B2B build timeline

Related capabilities

Adobe Commerce B2BMagento B2B solutionsShopify Plus B2BBigCommerce B2BB2B wholesale
Book a 15-minute B2B platform fit assessment

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