Will migrating from Magento to Shopify hurt my SEO rankings?

Not if executed correctly. IWD prioritizes SEO preservation by crawling your existing site structure and implementing a comprehensive 301 redirect strategy. We typically see organic traffic maintain or increase post-launch due to Shopify’s superior Core Web Vitals performance.

Can you handle complex B2B pricing and wholesale accounts?

Yes. We leverage Shopify Plus B2B features and custom development to handle tiered pricing, customer-specific catalogs, and net payment terms, often replacing clunky third-party Magento extensions.

How do you handle historical order data and customer passwords?

We use secure mapping protocols to migrate historical order data for reporting continuity. For customer accounts, we migrate encrypted passwords using Shopify’s Multipass so users can access their accounts without resetting credentials.

What is the timeline for an enterprise migration?

A typical enterprise migration takes 3–5 months. This timeline allows for deep data auditing, custom design implementation, ERP integration testing, and rigorous QA to ensure a risk-free launch.

How long does a Magento to Shopify migration take?

Typical timelines range from 6 to 14 weeks. Catalog-only stores under 5,000 SKUs land closer to 6 to 8 weeks. B2B stores with ERP integration and customer-group complexity land closer to 12 to 14 weeks. The audit phase produces a fixed-scope estimate before any data moves.

Will we lose organic search traffic during the migration?

Our framework targets net-neutral organic traffic by week 8 and positive by week 12. The mechanism: a 1:1 redirect map for every traffic-bearing legacy URL (captured from GSC + Ahrefs in the audit phase), preserved canonical signals, identical schema markup, and an 8-week post-launch monitoring sprint. Expected curve is minus 5 to minus 10 percent in weeks 2 to 4, baseline by week 8.

Can our Magento custom modules move to Shopify?

Not directly. PHP modules don't translate. We map each module's functional requirement to a Shopify primitive: Shopify Functions for checkout logic, Checkout UI Extensions for buyer-facing custom UI, App Bridge apps for back-office, or a native app from the Shopify App Store. The audit phase produces a module-by-module replacement plan.

What happens to Magento customer accounts and order history?

Customers migrate via CSV with a passwordless reset on first login (Shopify emails a magic link). Order history can be archived in a BI tool, kept read-only in Klaviyo or your CRM, or imported into Shopify with the Bulk API. Most teams archive rather than import the full history.

Do you handle the URL redirects?

Yes. The 301 redirect map is part of every migration. We build it in code (typed TypeScript source, generated at build time) so it's reviewable, diffable, and re-runnable. Every traffic-bearing URL from Ahrefs and GSC maps to a Shopify equivalent before DNS cutover.

What about Magento B2B features like company accounts and price lists?

Shopify Plus includes B2B natively. Company profiles, buyer hierarchy, custom catalogs, and net payment terms all map across. For stores using Magento B2B Cloud, we mirror the configuration on Shopify Plus B2B; for Magento Open Source with custom B2B modules, we evaluate whether Plus B2B native covers the workflow or whether Shopify Functions need to fill a gap.

Adobe Commerce Experts & Shopify Plus Certified Partners

Enterprise Magento to Shopify Migration

Enterprise Magento (Adobe Commerce) to Shopify Plus migrations for high-growth brands. Eliminate technical debt, reduce total cost of ownership, and scale on a modern, secure architecture.

WHY BRANDS LEAVE MAGENTO FOR SHOPIFY PLUS

REDUCE TCO

Stop draining your IT budget on server maintenance and security patches. Reallocate resources from "keeping the lights on" to revenue-generating initiatives.

ELIMINATE RISK

Move from a vulnerable self-hosted environment to Shopify’s Level 1 PCI-compliant cloud. Mitigate the risk of data breaches and constant security audits.

SCALE FREELY

Legacy architectures struggle with high concurrency. Shopify Plus handles over 10,000 transactions per minute, ensuring stability during Black Friday.

MARKETING AGILITY

Remove developer dependency for simple site changes. Empower your marketing team to launch landing pages and campaigns in hours, not weeks.

GRANULAR DATA MIGRATION

We execute a comprehensive transfer of historical data including orders, customers, passwords, and reward points. We ensure zero corruption or data loss during the transition.

SEO & URL PRESERVATION

Protect your organic search authority. We crawl your existing site to map every URL and implement precise 301 redirects to maintain your keyword rankings.

ERP SYSTEM INTEGRATION

We connect your back-office. Whether you use NetSuite, Sage, or Microsoft Dynamics, we ensure seamless ERP integration for automated inventory and fulfillment.

ENTERPRISE B2B RE-PLATFORMING

We replicate and enhance complex B2B logic—including wholesale pricing tiers, net payment terms, and custom catalogs—utilizing Shopify’s native B2B suite.

UX/UI & FRONTEND DESIGN

We don't just port legacy designs. We perform a UX/UI design audit to modernize your customer journey and optimize for mobile-first conversion.

ARCHITECTURE STRATEGY

Every migration begins with strategic eCommerce consulting to audit your tech stack and define the optimal roadmap for long-term scalability.

THE ZERO-RISK MIGRATION PROTOCOL

WHY ENTERPRISES TRUST IWD

DUAL-PLATFORM FLUENCY

Unlike Shopify-only agencies, we are Adobe Commerce experts. We understand the complex SQL structure of the database you are leaving, ensuring a flawless translation.

IN-HOUSE SENIOR ENGINEERS

We do not outsource your data to offshore farms. Your migration is handled by our in-house technical leads to ensure security, quality, and communication.

PROPRIETARY MIGRATION TOOLS

We utilize custom-built scripts and connectors to automate complex data transfers, reducing human error and accelerating timelines.

DATA-DRIVEN DESIGN

We combine technical backend excellence with high-converting frontend experiences, ensuring your new site is not just faster, but more profitable.

DATA LOSS

30%

TCO REDUCTION

FASTER SPEEDS

99.9%

PLATFORM UPTIME

MIGRATION ROI IMPACT

Our technology partners

READY TO LEAVE LEGACY TECH BEHIND?

Start a Project

Telling their story like it's our own

Penn State University

+36% user engagement
+67% site speed

Runners Athletics

+240% Revenue
+180% AOV

Penn State Berkey Creamery

+70% Conversion Rate
+56% Revenue

Paypal & Dominate

+$13Million Monthly Transactions

COMMON QUESTIONS FOR OUR ECOMMERCE WEB DESIGN AGENCY

: Not if executed correctly. IWD prioritizes SEO preservation by crawling your existing site structure and implementing a comprehensive 301 redirect strategy. We typically see organic traffic maintain or increase post-launch due to Shopify’s superior Core Web Vitals performance.
: Yes. We leverage Shopify Plus B2B features and custom development to handle tiered pricing, customer-specific catalogs, and net payment terms, often replacing clunky third-party Magento extensions.

: We use secure mapping protocols to migrate historical order data for reporting continuity. For customer accounts, we migrate encrypted passwords using Shopify’s Multipass so users can access their accounts without resetting credentials.
: A typical enterprise migration takes 3–5 months. This timeline allows for deep data auditing, custom design implementation, ERP integration testing, and rigorous QA to ensure a risk-free launch.

Magento to Shopify migration: what actually moves and how we protect rankings

A Magento to Shopify replatform is rarely a single import. Catalog, customer accounts, order history, content URLs, theme behaviour, custom modules, and ERP integrations all migrate on different timelines and with different risk profiles. The work below is what our team scopes out on day one of every Magento → Shopify engagement.

What we migrate and how

Asset	Magento source	Shopify target	Method	Risk
Catalog	catalog_product_entity + EAV attributes	Products + metafields + product taxonomy	Matrixify or Shopify Bulk API with attribute-to-metafield map	Medium: attribute set mismatches
Customers	customer_entity + addresses	Customer profiles (passwordless email reset)	CSV import; customers reset on first login	Low
Orders	sales_order, sales_order_item, invoices	Order history (read-only) or Klaviyo/CRM only	API export; archive in BI tool, optional Shopify import	Low: most teams archive rather than import
URLs	URL rewrites table + category paths	Shopify product/collection/page URLs	1:1 301 map at edge (Netlify or Shopify Plus scripts)	High: directly impacts organic traffic
Custom modules	Magento 2 modules (PHP)	Shopify apps, Functions, or custom checkout UI extensions	Rebuild against Shopify primitives; document gaps	High: scope creep risk
ERP integration	Direct DB or Magento REST	Shopify Admin API + middleware (or our NetSuite Connector)	Connector swap; map line-item, fulfilment, customer flows	Medium: tested on staging before cutover

Our 5-phase Magento to Shopify migration framework

1. Discovery and gap analysis

Audit current Magento store: traffic-bearing URLs, custom module dependencies, B2B configurations, ERP/PIM integrations. Output is a migration scope document with phased risk areas and a recommended Shopify SKU (Shopify, Advanced, or Shopify Plus).

2. Theme rebuild on Shopify

Recreate the storefront design on a Shopify Online Store 2.0 theme (Dawn-based or custom). We don't 1:1 copy your Magento theme. We audit conversion patterns first and rebuild for Shopify's section/block model.

3. Data + URL migration

Matrixify or Bulk API for products, collections, customers, pages, blog content. We build the 301 redirect map in parallel: every traffic-bearing legacy URL maps to a Shopify equivalent before cutover.

4. Apps + integrations

Replace Magento module functionality with Shopify-native equivalents. Common swaps: Amasty → Shopify Search & Discovery, Aheadworks B2B → Shopify B2B, custom checkout → Shopify Functions + Checkout UI Extensions.

5. QA, cutover, and SEO monitoring

Staging UAT on a *.myshopify.com domain, then DNS cutover, then 8-week SEO monitoring against the pre-cutover baseline. Expected curve: -5% to -10% organic weeks 2-4, baseline by week 8, +5% to +15% by week 12.

Outcomes our clients see

6–14 wk

Typical migration timeline

100%

Traffic-bearing URLs mapped to 301s

+12%

Avg organic lift by month 3 (our last 6 migrations)

8 wks

Post-launch SEO monitoring included

Metrics from IWD-led migrations 2024-2026. Outcomes vary by source catalog depth and incoming link profile.

Related capabilities

Magento development services Shopify development services eCommerce replatforming Shopify migration services Shopify SEO services

Book a 15-minute migration scoping call