CUSTOM BIGCOMMERCE THEME DESIGN
Fully custom BigCommerce theme design built from scratch. Not a template. Custom-designed for your brand, products, and conversion goals. Stencil framework, fully responsive. See our BigCommerce development services.
BIGCOMMERCE UX OPTIMIZATION
Data-driven UX improvements: checkout flow optimization, product page redesign, navigation restructure, and mobile improvements. Every change tracked against conversion metrics. Pairs with our BigCommerce SEO services.
BIGCOMMERCE MOBILE-FIRST DESIGN
Mobile commerce accounts for 60%+ of ecommerce traffic. Our BigCommerce designs start mobile-first and scale up. Touch-optimized interactions, fast-loading assets, and thumb-friendly navigation.
BIGCOMMERCE PERFORMANCE DESIGN
Design and performance are not separate. Our designers work with developers to ensure every design decision meets Core Web Vitals: LCP under 2.5s, CLS under 0.1, FID under 100ms.
BRAND DESIGN SYSTEMS
Complete BigCommerce design systems: component libraries, style guides, typography scales, and color systems. Consistent brand expression across every page. Designed once, scaled everywhere.
BIGCOMMERCE CONVERSION DESIGN
Conversion rate optimization in every design deliverable. Product page hierarchy, trust signal placement, cart flow, and CTA testing. See our BigCommerce SEO and B2B ecommerce expertise.
FROM WIREFRAME TO LAUNCH
WHY CHOOSE IWD?
FULL STACK
Design and development in one team. No handoffs. Decisions made together, implemented faster.
CERTIFIED BC
Certified BigCommerce partner. We build to Stencil standards with platform-specific performance best practices.
16+ YEARS
16+ years designing BigCommerce stores. Conversion-focused design backed by measurable ecommerce outcomes.
US-BASED
US & EU-based BigCommerce design team. Direct communication, no offshore design relay.
+36% ENGAGEMENT
Penn State saw +36% user engagement after IWD design and development optimization.
MOBILE-FIRST
Every BigCommerce design starts mobile-first. 60%+ of your traffic is mobile. We design where your customers are.
BIGCOMMERCE B2B DESIGN
Custom B2B buyer portal design: quote request flows, tiered pricing displays, and purchase order UX. See our BigCommerce B2B and B2B ecommerce agency.
BIGCOMMERCE HEADLESS DESIGN
Frontend design for headless BigCommerce: React, Next.js, and composable commerce architectures. See our BigCommerce headless development capability.
BIGCOMMERCE A/B TESTING
Design variants built for A/B testing. We design, build, and measure test variants for product pages, checkout flows, and homepage layouts.
ACCESSIBILITY (WCAG 2.1)
All IWD BigCommerce designs meet WCAG 2.1 AA accessibility standards. Critical for enterprise and public sector clients. Built accessible from the start.
BIGCOMMERCE MIGRATION DESIGN
Redesigning during a platform migration? We design your new store as part of the migration. See our BigCommerce migration services.
BIGCOMMERCE REDESIGN
Full BigCommerce store redesign for brands that have outgrown their current theme. Discovery, wireframes, visual design, prototype, and Stencil build.
ADVANCED BIGCOMMERCE DESIGN CAPABILITIES
Discovery and Design Strategy
We research your brand, competitors, audience, and conversion data before opening a design tool. Every design decision has a strategic rationale.
Wireframes and Prototypes
Low-fidelity wireframes to validate layout and flow before visual design. Interactive prototypes for stakeholder review and user testing.
Visual Design
High-fidelity designs in Figma, aligned to brand guidelines. All states, responsive breakpoints, and component variants delivered.
BigCommerce Development
Pixel-perfect implementation in BigCommerce Stencil. Performance-tested, cross-browser, mobile-first. See BigCommerce development.
QA and Launch
Full QA across devices and browsers. Lighthouse performance audit. Cross-browser testing. Zero-downtime launch.
WHY IWD WEB DESIGN DRIVES REVENUE
Conversion-first design
Design is strategy. Every layout decision, CTA placement, and visual hierarchy choice is made to increase conversion rate.
Full-stack in one team
Designers and developers at IWD work together. Design decisions account for performance budgets and Stencil architecture.
Certified BigCommerce
Certified BigCommerce partner. We know platform design capabilities and limitations, building within them for optimal performance.
Mobile-first always
We design for mobile first, then scale up. Because 60%+ of ecommerce traffic is mobile.
BIGCOMMERCE WEB DESIGN INVESTMENT
THEME REDESIGN
SCOPE
Full BigCommerce redesign: discovery, wireframes, visual design, Stencil development, QA, and launch.
TIMELINE
8-14 weeks for a full BigCommerce theme redesign including design and development phases.
BEST FOR
BigCommerce brands that have outgrown their current theme needing a full conversion-focused redesign. See BigCommerce development.
CUSTOM THEME BUILD
SCOPE
Ground-up custom BigCommerce theme designed from scratch for new stores or complete rebuilds.
TIMELINE
10-18 weeks for fully custom BigCommerce theme builds with complex features and multi-device optimization.
BEST FOR
Enterprise BigCommerce brands requiring a 100% custom theme with unique design, B2B features, or headless frontend.
DESIGN DELIVERABLES
- Figma design files (source)
- Component library
- Style guide and design tokens
- Responsive breakpoint designs
- Interactive prototype
- Handoff documentation
DEVELOPMENT DELIVERABLES
- Stencil theme development
- Mobile-first responsive CSS
- WCAG 2.1 AA accessibility
- Core Web Vitals optimization
- Cross-browser testing
- Lighthouse performance audit
UX DELIVERABLES
- User flow mapping
- Wireframes for key pages
- CTA and trust signal optimization
- Checkout flow optimization
- Product page hierarchy design
- Navigation and search UX
ONGOING SUPPORT
- Post-launch design updates
- A/B test variant design
- Seasonal campaign design
- Landing page design
- Banner and promotion assets
- Conversion rate optimization
BIGCOMMERCE WEB DESIGN FEATURES WE DELIVER
our EXPERIENCe
Explore BigCommerce web design, full BigCommerce development, and BigCommerce SEO services.
Certified BigCommerce partner. Stencil theme design, B2B UX, headless frontends, and performance optimization.
Certified Shopify Plus Partner. Design expertise spans Shopify and BigCommerce with one US & EU-based team.
Adobe Commerce Solution Partner. Cross-platform design capability for enterprise ecommerce brands.
Multi-platform certified agency for design, development, and migration across all enterprise ecommerce platforms.
COMMON QUESTIONS ABOUT BIGCOMMERCE WEB DESIGN
BigCommerce web design: Stencil-native, conversion-built, mobile-first
BigCommerce web design is a different discipline than Shopify or Magento design. Stencil's template hierarchy, Page Builder behaviour, and BC's product page model each create design opportunities and design constraints. Below is what our design team ships on every BC engagement and how the work translates to revenue.
BigCommerce design considerations vs Shopify and Magento
Our 4-phase BigCommerce design process
1. Conversion audit and UX brief
Heatmaps, session recordings, GA4 funnel analysis. Identify drop-off points and PLP/PDP friction. Output is a conversion brief that drives every design decision.
2. Wireframes and prototypes
Figma wireframes for homepage, PLP, PDP, cart, checkout. Mobile-first. Validated against conversion brief and stakeholder input. Interactive prototype for stakeholder sign-off.
3. Stencil theme build
Custom Stencil theme built from wireframes. Handlebars templates, SCSS architecture, lazy-loaded sections, Core Web Vitals optimised. Integrated with BC Page Builder where editorial flexibility matters.
4. QA, launch, and iteration
Cross-device QA, accessibility audit (WCAG 2.1 AA), Lighthouse baseline. Post-launch we run a 30-day A/B testing sprint on the top 3 conversion points identified in the audit.